The Senior Consumer Insight Analyst uncovers consumer, category, and shopper trends to help shape the future of products, translating them into bold, insight-led strategies that drive growth for the company and retail partners. This role is a key leader supporting category and channel strategies, bringing forward compelling, insight-rich stories that influence decisions, inspire retailers, and deliver value to our consumers. This position is a customer and company leadership-facing insights partner, translating consumer, shopper, customer, and commercial performance data into clear, actionable recommendations.
Day to Day Role- Operate as the shopper and category expert for the Business Unit (BU) and retailer partners by leveraging advanced analytics and deep consumer/category/shopper insight
- Continuously identify, synthesize, and interpret emerging consumer, category, and substrate trends
- Translate trends into forward-looking positive outcomes for brand strategy and innovation
- Stay current on trends in category, retail, channel, CPG, etc. to position the company as a thought leader and trusted advisor
- Develop visualizations and performance scorecards/reporting across channels and key retailers to monitor category and competitive performance to guide the organization towards recommendations and actions
- Support learning and development, leverage of data, insights and tools within the BU and sales organization
- Develop, maintain, and deliver accretive category selling decks that help support budget attainment, incremental revenue and new item placement plans that exceed category and competitive performance
- Identify and define specific strategic business objectives to improve sales, share growth and enhance profitability
- Analyze customer and channel performance to identify growth opportunities by SKU, risks or white space
- Work closely with Sales, Product Line Management Marketing, Customer Success, and Pricing teams to ensure drive of incremental category leading profitable growth
- Support customer planning, joint business plans, and customer line reviews as needed
- Support revenue growth management initiatives including pricing architecture and mix optimization
- Evaluate promotions and discounts to improve ROI and profitability to guide internal strategy guidance leveraging emerging category, shopper and market trends
- Leverage expert-level shelving knowledge to deliver best-in-class category shelving recommendations that enhance the shopper experience in store
Core Skills and QualificationsThe ideal candidate must possess the following - Bachelor's degree with an emphasis in business administration, marketing, or related field of study
- Progressive sales experience in the CPG industry with demonstrated experience in strategic insights/consumer insights roles with demonstrated results
- Demonstrated experience connecting disparate data points, synthesizing complex information into clear narratives, and delivering compelling, strategic storytelling that influenced executive-level decisions
- Experience and application of syndicated and panel tools (e.g., Nielsen, Circana, Numerator, Mintel, Kantar) and retailer/shopper data partners (e.g., 84.51°, dunnhumby)
- Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Power BI, and TPM tools
- Proven ability to cultivate, build and leverage relationships with both customers and internal decision-makers to accelerate business growth and build strategic, long-term partnerships
- Excellent verbal and written communication skills necessary in order to persuade and influence decision making of individuals, groups, or work teams
- Demonstrated experience effectively presenting to an audience
- Advanced judgement and decision-making skills
- Highly organized with the ability to balance multiple projects simultaneously
Benefits: Dart Container full-time employees enjoy great benefits, including medical, dental, vision, life insurance, 401(k) with company matching contributions, paid vacation, paid holidays, short-term disability, tuition assistance, product discounts and more.
