Job Description

The Opportunity:

The Senior Associate, Brand Strategy & Marketing will support the execution of a social-first brand strategy, helping bring the brand to life across social platforms, communities, and culture. This role partners closely with Brand Strategy & Marketing leadership to execute campaigns, identify emerging opportunities, and ensure the brand is engaging audiences in meaningful and relevant ways.

This individual will contribute to the development and activation of social and integrated marketing programs, translating strategic direction into platform-native content, creator collaborations, and community engagement initiatives. They will bring a strong understanding of social media, digital culture, and consumer behavior, while supporting campaign planning, execution, and performance analysis.

The Senior Associate will play a hands-on role in day-to-day social activation, coordinating with cross-functional teams and agency partners to deliver impactful work. They will help monitor trends, support campaign execution, track results, and identify opportunities to optimize performance and audience engagement.

A highly organized and collaborative team member, this individual is eager to learn, comfortable managing multiple priorities, and passionate about culture, storytelling, and social media.

What Your Impact Will Be:

Social & Brand Strategy Support

• Support the execution of social-first brand strategies across key social and digital platforms
• Monitor social trends, cultural conversations, creator activity, and emerging platform behaviors to identify opportunities for the brand
• Contribute ideas and recommendations that support the brand's voice, storytelling, and audience engagement objectives
• Help maintain social content calendars, campaign trackers, and planning tools
• Support the implementation of social and content guidelines across activations
• Collaborate with Toy, Franchise, Studio, and Marketing teams to ensure social considerations are incorporated into key initiatives
• Assist with gathering insights and competitive analyses to inform planning and content development

Social Activation & Execution

• Execute social campaigns and activations from briefing through launch and post-campaign reporting
• Capture, develop, and produce social-first content for organic and paid campaigns
• Support product seeding programs through sample coordination, shipment tracking, creator communications, and user-generated content (UGC) collection and curation
• Support always-on social programming and tentpole marketing initiatives
• Assist with influencer and creator program coordination, including research, outreach support, briefing logistics, content tracking, and reporting
• Coordinate with creative, production, and agency partners to ensure timely delivery of social-first content and assets
• Support community engagement initiatives and social participation opportunities
• Help manage campaign timelines, approvals, and cross-functional communication
• Partner with regional teams to support localization and implementation of global social initiatives

Performance & Optimization

• Monitor and report on social KPIs, including engagement, reach, video views, sentiment, and creator performance
• Compile campaign results and contribute insights for optimization and future planning
• Support social listening efforts to identify audience trends, opportunities, and potential issues
• Assist in maintaining reporting dashboards and performance tracking tools
• Recommend content and platform optimizations based on campaign learnings and audience behavior

Qualifications

What We're Looking For:

• 3+ years of experience in marketing, social media, digital marketing, influencer marketing, or a related field
• Experience supporting and executing social media campaigns across multiple platforms
• Strong knowledge of social platforms including TikTok, Instagram, YouTube, Facebook, and emerging channels
• Familiarity with creator and influencer marketing programs
• Understanding of social media metrics, analytics, and performance reporting
• Ability to identify trends and translate insights into actionable recommendations
• Strong project management, organizational, and prioritization skills
• Excellent communication and collaboration skills with the ability to work effectively across teams and agency partners
• Detail-oriented with strong follow-through and execution capabilities
• Curious, proactive, and adaptable in a fast-paced environment
• Passion for culture, entertainment, storytelling, and emerging digital trends
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!