Role Summary:The Senior Brand (Product) Manager is accountable for the strategic direction, financial performance, and long-term growth of McCormick's Hispanic brands, including McCormick Mayonesa and El Guapo. This role leads end-to-end brand management, including P&L ownership, portfolio strategy, innovation, commercialization, and cross-functional execution. The Senior Product Manager partners across Marketing, Sales, Finance, Supply Chain, R&D, and Global teams to deliver sustainable growth, strengthen brand equity, and drive profitable market share gains in a dynamic and competitive CPG environment.
Responsibilities of this role include but are not limited to the following:
- Own full P&L accountability for Hispanic brands, delivering annual revenue, profit, and share sufficiency through disciplined financial and brand management.
- Lead the development of a comprehensive annual brand plan for presentation and alignment to divisional leadership, identifying pillars for growth and gaining buy in from cross-functional partners.
- Drive portfolio strategy and lifecycle management, including innovation pipeline development, renovation, SKU optimization, pricing strategy, and disciplined resource allocation to maximize return on investment.
- Lead end-to-end commercialization, from business case development and consumer validation to go-to-market execution, ensuring on-time, on-budget launches with strong in-market performance.
- Analyze syndicated data, competitive activity, consumer insights, and financial performance to identify risks and opportunities; translate insights into clear, actionable growth initiatives.
- Partner closely with Sales and Trade Marketing to develop customer-ready selling stories and promotional strategies
- Collaborate with Demand Planning and Supply Chain to deliver accurate volume forecasts
- Partner with Global Marketing on brand standards, positioning, advertising, packaging, and consumer research to ensure consistency and effectiveness.
- Lead and influence cross-functional teams, providing clear direction, resolving trade-offs, and ensuring accountability across complex initiatives.
- Closely monitor and analyze sales volume, market share and competition to provide actionable insights and recommendations for improvement
Qualifications Required:
- University degree in Marketing or Business Management
- Minimum of 8+ years of Marketing experience, preferably in the Consumer Packaged Goods industry
- Demonstrated relevant skills & results in forecasting, advertising, market research, consumer & trade promotion, P&L management and business planning required
- Expertise in syndicated databases, market research, business planning, media planning, finance, promotional activities and consumer communications
- Sound understanding of concepts, principles and practices in Marketing and a basic understanding of other areas including Sales, Finance and Supply Chain
- Understanding of the industry sector and competitive landscape
- Strong written and verbal communication skills and developed diplomacy skills required to guide, influence & convince others; strong relationship with Sales and external customers and agencies
- Financially savvy, with ability to manage costs and resource allocations across business segments
As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future. Base Salary: $103,520 - 181,150.
Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick's Incentive Bonus (MIB) Plan/ McCormick's Sales Incentive Bonus (SIB) Plan/ McCormick's Dividend Program.
In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:
- Comprehensive health plans covering medical, vision, dental, life and disability benefits
- Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
- Retirement and investment programs including 401(k) and profit-sharing plans
