Mattel

Sr Associate, Toy Marketing - Thomas & Friends

Mattel$70K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Minimum of 3 years of marketing experience in related fields.
  • Strong project management skills for handling complex timelines.
  • Proficient in quantitative analysis including forecasting and pricing strategies.
  • Experience in P&L management and financial oversight.
  • Demonstrated ability to work with cross-functional teams including design and manufacturing.
  • Exceptional communication skills for effective storytelling and presentations.
  • Solid skills in PowerPoint, Outlook, Word, and Excel.

Responsibilities

  • Support the development of toy strategy segmented by market.
  • Assist with toy pricing architecture and analyze competitive positioning.
  • Conduct consumer/play insights studies to improve product understanding.
  • Collaborate with Design/R&D to transition products from concept to market.
  • Support business performance metrics including revenue and SKU productivity.
  • Provide insights to Brand Marketing on packaging and messaging strategies.

Benefits

  • Comprehensive benefits package including health and retirement savings plans.
  • Opportunities for career growth and professional development.
  • Support for a diverse and inclusive workplace culture.
  • Access to a Talent Community for engagement and networking opportunities.
Full Job Description
Job Description

The Opportunity:
This role supports toy portfolio management by assisting with strategy and the product development pipeline, with a focus on marketing support for Thomas & Friends toy products.

What Your Impact Will Be:
  • Support the development of toy strategy by segment
  • Support the toy pricing architecture and competitive positioning.
  • Assist in gathering consumer/play insights specific to toy usage and play patterns.
  • Collaborate with Design/R&D to bring toys from concept to shelf.
  • Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
  • Provide input to Brand Marketing on packaging, messaging, and feature storytelling.


Qualifications

What We're Looking For:

  • Minimum of 3 years of marketing experience.
  • Project management skills: potential to manage complex product development timelines.
  • Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
  • Financial acumen: Experience with P&L management.
  • Experience partnering with cross functional teams (ie design and manufacturing).
  • Communication skills: Excellent at storytelling, presentations, and influencing team.
  • Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
  • Roles in category management, product marketing, or product development.
  • Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
  • Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

About Mattel

Mattel, Inc. is a global toy company that designs, manufactures, and markets a wide range of toys and games. The company's brands include Barbie, Hot Wheels, Fisher-Price, American Girl, and more. Mattel's products are sold in over 150 countries and the company has manufacturing facilities in 10 countries. Mattel is committed to sustainability and has set a goal to achieve 100% recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030. The company is also committed to diversity and inclusion and has been recognized for its efforts in this area.
Learn more about Mattel
Size
36,300 employees
Market Cap
$5.9 billion
Industry
Net Income
$126.6 million
Founded
1945
5 Year Trend
-4.3%
Revenue
$4.5 billion
NASDAQ

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