Grant Thornton

Sr Associate, Advisory Marketing

Grant Thornton$76K — $100K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
  • 3-5 years of marketing experience, with at least 2 years in B2B professional services.
  • Strong written and verbal communication skills for compelling content creation.
  • Excellent project management and organizational skills with a keen attention to detail.
  • Experience with marketing automation platforms and CRM systems.

Responsibilities

  • Support go-to-market campaigns for priority Advisory offerings with the Advisory Marketing Manager.
  • Assist in coordinating integrated marketing activities across digital, content, events, and thought leadership channels.
  • Help coordinate alliance marketing efforts with strategic partners like Microsoft and Oracle.
  • Assist marketing integration activities related to acquisitions, updating marketing assets and messaging alignment.
  • Develop Advisory marketing content, including insights and digital assets.
  • Gather input from internal experts and support campaign deliverables.
  • Track and compile campaign performance metrics to inform strategy.

Benefits

  • Personalized and comprehensive benefits recognizing diverse identities and roles.
  • Flexible work options including hybrid arrangements.
  • Commitment to work-life integration for employee well-being.
  • Participation in the firm’s medical, dental, and vision insurance programs.
  • Availability of employee assistance programs.
Full Job Description
Job Description

The Advisory Marketing Senior Associate supports the execution of marketing programs that promote the firm's Advisory practice and help drive awareness, client engagement, and pipeline growth. Working closely with the Advisory Marketing Manager, Advisory Marketing Leader, and broader marketing team, this role assists in implementing campaigns, coordinating marketing assets, and supporting go-to-market initiatives aligned to priority Advisory offerings and sectors.

This role focuses on the day-to-day execution and coordination of integrated marketing activities across all marketing channels including digital, content, events, etc. This position is ideal for a detail-oriented marketer with experience in professional services or B2B environments who thrives in a collaborative, fast-paced organization and can manage multiple projects while supporting larger marketing initiatives.

Key Responsibilities
  • Support the execution of go-to-market campaigns aligned to priority Advisory offerings under the guidance of the Advisory Marketing Manager
  • Assist in coordinating integrated marketing activities across various marketing channels including digital, content, events, and thought leadership
  • Support alliance marketing efforts with partners such as Microsoft, Oracle, and other strategic alliances by helping coordinate marketing materials, campaigns, and joint activities
  • Assist with marketing integration activities related to acquisitions, including updating marketing assets, coordinating messaging alignment, and supporting campaign integration
  • Help develop and prepare Advisory marketing content including insights, case studies, campaign collateral, and digital assets
  • Coordinate with internal subject matter experts, business leaders, and marketing teams to gather input and support campaign deliverables
  • Work with Audit, Tax, and firmwide marketing teams to support consistent messaging and aligned marketing activities across the firm
  • Assist with tracking and compiling campaign performance metrics such as engagement, lead generation, and pipeline contribution
  • Maintain campaign calendars, support project timelines, and help ensure marketing initiatives remain on track
  • Support ongoing improvements to marketing processes, campaign execution, and team collaboration
  • Other duties as assigned


Technical Skills and Qualifications
  • Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred
  • 3-5 years of marketing experience with at least 2 years in B2B professional services, preferably in professional services, consulting or advisory environments
  • Understanding of various marketing channels and their relevance to achieving strategic business goals
  • Strong written and verbal communication skills with ability to create compelling content and presentations
  • Excellent project management, critical thinking, and organizational skills with strong attention to detail
  • Highly collaborative and able to work within and through teams to achieve stated goals
  • Innovative and creative approach to developing work products and solving complex problems
  • Commitment to actively learning and adopting best practices from across the team
  • Ability to thrive in a high-growth, matrixed organization with shifting priorities.
  • Advanced skills with Microsoft applications: Outlook, Word, Excel and PowerPoint
  • Experience with marketing automation platforms, CRM systems, and digital marketing tools
  • Can travel as needed

The base salary range for this position is between $76,000 and $100,000. Placement within the pay range is at Grant Thornton's discretion, and it is based on multiple factors, including but not limited to, job-related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.

About the Team

The team you're about to join is ready to help you thrive. Here's how:
• Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site.
• Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.
• We understand that your needs, responsibilities and experiences are different - and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers
• When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we're taking action for diversity, equity & inclusion at www.gt.com/careers

Here's what you can expect next:

If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at www.gt.com/careers.

Benefits:

We understand that your needs, responsibilities and experiences are different, and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits

  • Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
  • Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Seasonal employees may also be eligible to participate in the firm's 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.


Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.

About Grant Thornton

Grant Thornton LLP is the American member firm of Grant Thornton International, the seventh largest accounting network in the world by combined fee income. Grant Thornton LLP is the sixth largest U.S. accounting and advisory organization. The firm operates 59 offices across the US with approximately 8,500 employees, 550 partners, and produces annual revenue in excess of US$1.9 billion. During the 2022 Russian Invasion of Ukraine, The Times reported that Grant Thornton is in line to earn millions of pounds for acting as trustees in a bankruptcy case on behalf of the Russian state-owned DIA, who bypassed sanction regimes to obtain funds and assets from abroad in order to fund the war in Ukraine.
Learn more about Grant Thornton

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