Sr. Analyst, Sales & Marketing Analytics

Thomas James Homes

$90K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3 to 5 years in sales analytics, marketing analytics, or revenue operations, handling both data collection and analysis.
  • Proficiency in Salesforce covering pipeline architecture and data hygiene.
  • Fluent in GA4 for understanding attribution and conversion tracking.
  • Hands-on experience with BI tools like Looker, Tableau, or Power BI, specifically for non-technical dashboards.
  • Ability to work with messy, multi-source data, and build reliable reports from imperfect inputs.
  • Experience in real estate or homebuilding industries is a plus, along with a genuine curiosity about business.
  • Bachelor's degree in analytics, business, economics, or a quantitative field.

Responsibilities

  • Ensure data integrity across core systems like Salesforce and GA4 while documenting known limitations.
  • Report on CPL, CPQL, and CAC by channel, region, and product line based on verified data.
  • Analyze Salesforce pipeline reporting, focusing on stage conversion, forecast accuracy, and discrepancies between CRM and field data.
  • Conduct full-funnel analytics to connect marketing efforts to sales outcomes across disparate data sources.
  • Prepare weekly and monthly CSMO reporting packages with a consistent format and clear insights.
  • Create executive dashboards in Looker, Tableau, or Power BI for non-technical audiences to easily access relevant metrics.

Benefits

  • Opportunity to build and improve data infrastructure within the company.
  • Involvement in high-level reporting that influences decision-making for the CSMO.
  • Access to tools like Looker, Tableau, or Power BI for dashboard creation.
  • Hybrid work model offering flexibility in work location.
Full Job Description
Location & eligibility: This is a full-time, on-site role based in our Aliso Viejo, CA, office. Candidates must be local or willing to relocate at their own expense. You must be authorized to work in the United States on a permanent basis. We are not able to offer visa sponsorship now or in the future. Applications that do not meet these requirements will not be considered.

The role: TJH runs a full-funnel sales and marketing operation across five regions and multiple product lines. But the information about each lives in a different place - web and paid media data in one set of tools, leads and buyers in Salesforce, agency results in their own reports. Today those sources aren't tightly connected, so the questions that matter most are harder to answer than they should be - for every dollar we put into marketing in a given region, how many leads did we get, how many became buyers, and how long did they take to close? This role exists to make answers like that fast, consistent, and trusted. We need one person to own the numbers end to end: connecting the sources, validating the inputs, and turning them into reporting the team can act on without second-guessing. It's a hands-on job. You'll spend more time pulling, reconciling, and validating data than presenting it. You'll work closely with the Director of Digital and the wider Sales & Marketing team. Your job is to make sure the data is right and turn it into reporting people can trust.

Who you are:
  • Curious about why, not just what. When a number moves, you want to know the cause. You assume the data might be lying until you have checked.
  • Comfortable in a messy data environment. You can work with imperfect, multi-source data and build something reliable from it without waiting for a perfect foundation.
  • Hands-on. Pulling, reconciling, and validating data is the job - not a chore you are hoping to grow out of.
  • A clear communicator. You can explain what the numbers mean in plain language, to people who do not live in spreadsheets.
  • Genuinely interested in the business. TJH's markets, products, and how a client moves from first contact to move-in.

What you'll own:
  • Trustworthy reporting data - reliable, repeatable pulls from Salesforce, GA4, paid media, and agency reporting, with known limitations documented and bad data caught before it reaches a decision.
  • Salesforce pipeline reporting: stage conversion and pipeline velocity - time to first contact, time to qualify, time in each stage, and time to close - by region and rep, plus forecast accuracy and the gaps between the CRM and field reality.
  • CPL, CPQL, and CAC reporting by channel, region, and product line, built on verified inputs.
  • Full-funnel analytics from first marketing touch to close, stitched across sources that do not naturally talk to each other.
  • The recurring monthly reporting package for the CSMO - consistent format, verified inputs, reliable cadence.
  • Executive dashboards in Looker, Tableau, or Power BI, built for non-technical, self-serve audiences.

Requirements:
  • Strong Salesforce reporting ability - central to this role. You can build pipeline, stage-conversion, and velocity reporting
  • 3-5 years in sales analytics, marketing analytics, or revenue operations, owning both data collection and analysis.
  • Working GA4 knowledge - you can navigate it, pull conversion and attribution data, and recognize when the tracking is broken.
  • Hands-on experience building reports and dashboards in Power BI for non-technical audiences.
  • Bachelor's degree, preferably in a quantitative or business field
  • Experience building attribution beyond last-touch, especially for long or variable buying cycles.
  • Familiarity with paid media platforms (Google Ads, Meta) and reconciling agency reporting against them.

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