Vistra Corp.

Sr. Analyst, Offer Strategy & Campaign Analytics

Vistra Corp. • $80K — $110K *
Irving, TX 75061In-Person
Energy & Utilities
Less than 5 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree with 3+ years experience (or Master's with 2+ years) in quantitative business function such as financial or data analytics.
  • Advanced skills in data modeling (Excel), with proficiency in SQL and statistical software (Snowflake, Python).
  • Experience using AI-enabled analytics for offer strategy and campaign analysis is a strong advantage.
  • Familiarity with project coordination/management methods is preferred.
  • Knowledge of portfolio performance management and go-to market strategies is a plus.

Responsibilities

  • Conduct economic, financial, and competitive analysis to inform strategies.
  • Evaluate residential offer strategy through detailed analysis of channel performance and pricing.
  • Enhance market planning models for launching campaigns, handling large data sets.
  • Monitor and manage margins for new and existing customers, supporting loss minimization efforts.
  • Perform ad hoc reporting and analysis to drive critical business decisions.
  • Identify market segments for improving the company's position in the market.
  • Conduct variance analysis on sales mix and margin performance, presenting findings to management.
  • Collaborate with sales and marketing to identify performance improvement opportunities.

Benefits

  • Opportunity to work for a global leader in energy.
  • Collaborative team environment focused on exceeding customer expectations.
  • Access to advanced analytics and decision-support tools.
  • Commitment to professional growth and development in a dynamic industry.
Full Job Description
Job Summary
The Sr. Analyst, Offer Strategy and Campaign Analytics will play an active role to deliver product mix and margin targets for TXU Energy brand. As part of the broader pricing and margin management team, the Sr. Analyst has responsibility for delivering optimized margin outcomes in accordance with customer growth and financial goals, analyzing campaign performance and providing actionable insights, leading improvements to business processes and facilitating the creation of appropriate reporting.

Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Conduct economic, financial, competitive, and pricing analysis
  • Assist in evaluating residential offer strategy by performing detailed analysis on channel performance, pricing, and sales mix
  • Lead enhancement of go-to market planning models that help execute / launch campaigns; must be comfortable dealing with large quantities of data in Excel, Tableau, SQL, Snowflake, and /or Python
  • Proactively monitor and manage the margins of new and existing customers while supporting company efforts to minimize customer losses
  • Conduct ad hoc reporting and analysis to drive critical time sensitive business decisions
  • Proactively analyze markets and identify market segments where the company's position could be improved
  • Conduct variance analysis on sales mix and margin performance at the channel and program level; assist in presenting results, key observations, implications, and recommendations to mid and senior management
  • Collaborate with sales and marketing channels to identify performance improvement opportunities and design effective tools and tactics to improve performance
  • Support monthly and annual planning / forecasting process
  • Leverage project management practices to drive on-time, defect-free execution of pricing and offers across channels and programs
  • Actively participate in cross-functional teams, providing analysis expertise, offering original perspectives, and challenging the conventional view to better align decision making with changing market environments


REQUIREMENTS

  • Bachelor's degree with 3+ years of work experience (or Master's with 2+ years) in quantitative business function which includes financial, data, or business analytics or related field
  • Must have advanced experience in data modeling (Excel), with proficiency in SQL programming and statistical software, such as Snowflake, Python and data visualization tools (Tableau)
  • Experience leveraging AI-enabled analytics and automation tools to enhance offer strategy, campaign analysis, and decision support is a strong plus
  • Knowledge and experience with customer facing and project coordination/management methods preferred
  • Preference given to experience that includes portfolio performance management, go-to market strategies, pricing strategies and tactics, and/or a holistic view of cross functional roles and dependencies
  • Exhibit a high level of morale and open communication, promoting transparency across the organization regarding offer strategy decisions


Job Family
Marketing

Company
Vistra Retail Operations Company

Locations
Irving, Texas

Texas

About Vistra Corp.

Vistra (NYSE: VST) is a leading Fortune 500 integrated retail electricity and power generation company that provides essential resources to customers, businesses, and communities from California to Maine. Based in Irving, Texas, Vistra is a leader in the energy transformation with an unyielding focus on reliability, affordability, and sustainability. The company safely operates a reliable, efficient, power generation fleet of natural gas, nuclear, coal, solar, and battery energy storage facilities while taking an innovative, customer-centric approach to its retail business. In the 2020 Forbes Global 2000, Vistra Energy was ranked as the 756th-largest public company in the world. The company owns the Moss Landing Power Plant in California which currently contains the largest battery energy storage system in the world. In 2016, Texas Competitive Electric Holdings, parent company of TXU Energy and Luminant, emerged from Chapter 11. TCEH was then rebranded as Vistra Energy. Vistra acquired Dynegy in 2018. In 2019, Ambit Energy was acquired, resulting in a 32% residential market share in ERCOT, with NRG Energy as its largest competitor. It also acquired Crius Energy in 2019.
Learn more about Vistra Corp.
Size
5,060 employees
Market Cap
$9,272
Industry
Energy & Utilities
5 Year Trend
+1460%
NASDAQ
VST
* Ladders Estimates

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