NBCUniversal Media, LLC

Sr. Analyst, Media Analytics & Attribution

NBCUniversal Media, LLC • $85K — $115K *
New York, NY 10025In-Person
Media
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Mathematics, Statistics, or a related STEM field; 2+ years in analytics (media analytics preferred).
  • Proficient in SQL and at least one OOP language (preferably R or Python).
  • Strong understanding of Machine Learning concepts (Regression, Classification/Clustering, Dimensionality Reduction).
  • Experienced in data visualization tools like Tableau.
  • Excellent communication, project management, and problem-solving skills.
  • Ability to work independently, manage multiple projects, and meet deadlines.

Responsibilities

  • Manage and maintain critical media attribution models, including MTA and other techniques.
  • Upgrade existing media attribution tools and datasets.
  • Lead innovation initiatives in media analytics using data-driven ideas.
  • Conduct deep data analyses to identify trends for strategic decision-making.
  • Produce reports connecting executive questions to data trends in KPIs like media ROI.
  • Collaborate on measurement efforts with other analytics systems, such as MMM.
  • Partner with decision-makers to enhance media optimization capabilities.
  • Expand data capabilities through collaboration with internal and external teams.

Benefits

  • Eligible for company-sponsored medical, dental, and vision insurance.
  • 401(k) plan to support retirement savings.
  • Paid leave for work-life balance.
  • Tuition reimbursement for continuing education.
  • Access to various employee discounts and perks.
Full Job Description
Job Description

NBCU's Decision Sciences Media Analytics team is seeking a Senior Analyst who can combine technical data science knowledge with actionable analytical and reporting skills to enable data-driven media optimization and insights. This role will be key in supporting NBCUniversal's industry-leading media attribution methodologies, as well as helping to grow data accessibility initiatives across our organization to make better, faster, data-driven decisions. The Sr. Analyst will collaborate with marketing, data science, data engineering, and other analytics teams to deploy cutting-edge attribution models and develop new and innovative ways to connect stakeholders with existing data.

Key Responsibilities
  • Manage and maintain critical attribution models that drive key media decisions, including MTA and other proprietary and innovative techniques
  • Upkeep, maintain, and upgrade existing media attribution tools and datasets.
  • Help lead innovation within the media analytics team with novel ideas, underpinned by mathematical rigor, that improve reporting and optimal decision-making across multiple KPIs (subscriptions, engagement, usage, lifetime value, etc.).
  • Conduct deep dives and exploratory analyses to identify trends, patterns, and key drivers within data to inform strategic decision-marking for the NBCU/Peacock business.
  • Produce reporting that ties key executive questions back to existing data trends and observations across various KPIs, such as media ROI for conversions and platform engagement.
  • Contribute to cross-technique measurement efforts, triangulating learnings across other key measurement systems, including Marketing Mix Modeling and experiments
  • Partner with media decision makers to enhance optimization capabilities
  • Explore connections with broader internal and external teams (including vendors and media platforms) to expand data capabilities, usage, and reporting.
  • Provide support for existing and growing third-party workflows.


Qualifications
  • Bachelor's degree in Mathematics, Statistics, or other STEM field with 2+ years of experience in an analytics centered role. Media analytics preferred.
  • Proficient in SQL and at least one OOP language (R or Python preferred).
  • Strong grasp of Machine Learning concepts and implementations (Regression, Classification/Clustering, Dimensionality Reduction).
  • Proficient in tools like Tableau or other data visualization software
  • Effective communicator and collaborator with strong project management and problem-solving skills.
  • Ability to work independently. manage multiple projects simultaneously, and meet deadlines

Desired Characteristics:
  • Experience, either in business or academic studies, building and maintaining models using big data
  • Familiarity with, or interest in, multi-touch attribution (MTA), media mix modeling (MMM), customer journey analytics
  • Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment
  • Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose

Additional Responsibilities:
  • Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $85,000 - $115,000.

About NBCUniversal Media, LLC

NBCUniversal Media, LLC is a media and entertainment company that operates a variety of businesses, including television networks, film studios, and theme parks. The company was founded in 2004 and is headquartered in New York, New York. NBCUniversal's television networks include NBC, Telemundo, and USA Network, among others. The company's film studios produce and distribute movies under the Universal Pictures brand. NBCUniversal also operates theme parks in the United States and Japan. The company is committed to producing high-quality content and delivering it to audiences around the world.
Learn more about NBCUniversal Media, LLC
Size
35,000 employees
Industry
Media
Founded
1994
* Ladders Estimates

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