Job DescriptionTitle: Sr Analyst, Integrated Customer Growth
Reports To: Senior Director, Integrated Customer Growth
Location: New York City, NY
Get to Know the Role:At American Eagle, we believe growth happens when we understand our customers better than anyone else. The Senior Analyst, Integrated Customer Growth plays a key role in shaping how the organization uses data to drive strategic marketing, customer, and business decisions.
This is a high-impact, highly visible role that goes beyond reporting and analysis. You will lead deep-dive analytics, proactively identify growth opportunities, and influence cross-functional partners through data-driven storytelling and strategic recommendations. You will also help elevate the analytical maturity of the team by improving frameworks, standardizing measurement, and ground teammates in customer-centric impact assessment. This role sits at the intersection of marketing, analytics, customer strategy, finance, and merchandising. You will not only uncover insights-you will help define what the business should do next. If you are a strong analytical thinker who thrives in ambiguity, enjoys solving complex business problems, and is ready to take ownership of high-impact work, we'd love to meet you.
What You'll Do:Deliver High-Impact Customer & Business Analysis
- Own complex analyses across customer behavior, campaign performance, and business trends to identify strategic growth opportunities.
- Proactively diagnose shifts in acquisition, retention, engagement, and lifetime value, clearly articulating drivers and business implications.
- Develop hypotheses, structure analyses, and independently drive insights from ambiguous business questions.
- Identify emerging trends and translate them into actionable recommendations for leadership.
Shape Growth Strategy
- Serve as a key analytical partner to leaders across CRM, Digital Marketing, Brand Marketing, Merchandising, Finance, and Customer Analytics.
- Influence marketing and customer strategy through data-driven recommendations and scenario analysis.
- Evaluate the effectiveness of marketing investments and provide clear guidance on optimization opportunities.
Elevate Reporting & Measurement
- Design and enhance scalable dashboards, scorecards, and reporting frameworks that support strategic decision-making.
- Ensure reporting is not only accurate and automated, but also aligned to business outcomes and decision needs.
- Identify gaps in measurement and proactively propose improvements to customer and marketing analytics frameworks.
- Help standardize definitions, KPIs, and reporting logic across teams.
Drive Executive-Level Storytelling & Influence
- Develop executive-ready narratives that connect customer insights to financial and business impact.
- Present findings to senior stakeholders with clarity, confidence, and strategic point of view.
- Translate complex analyses into simple, compelling stories that drive action.
What You Bring:- Bachelor's degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field.
- 3-5+ years of experience in marketing analytics, customer analytics, business intelligence, consulting, or a related analytical role.
- Strong experience working with large, complex datasets and translating them into business insights.
- Advanced proficiency in Excel and presentation platforms (PowerPoint, Keynote, Canva, etc.)
- Experience with data visualization tools such as Tableau, Power BI, or Looker.
- Strong understanding of digital marketing, customer lifecycle analytics, and retail business dynamics.
- Think Strategically: You don't just answer questions-you define the right questions and connect insights to business strategy.
- Lead Through Insight: You influence decisions by bringing a clear point of view backed by rigorous analysis.
- You Own the Problem: Take full responsibility for ambiguous problems and drive them from question to recommendation.
- Communicate with Impact: You tailor your message to senior audiences and make complex ideas simple, clear, and actionable.
- Highly Collaborative: You build strong relationships across functions and are trusted as a thought partner.
- Customer-Obsessed: You ground every analysis in customer behavior and focus on improving the customer experience to drive business growth.
Perks: Why You'll Love it Here- Generous Associate Discount: Treat yourself to the best our brands offer!
- Summer Fridays (For Pittsburgh, NYC and Remote Corporate Associates): More time for the sun and the weekend between Memorial Day and Labor Day.
- Casual Dress Code: Come as you are (and stay comfy).
- Hybrid Schedule: Enjoy a blend of home-office focus and in-office collaboration.
- In-Person Connection: While we love our digital tools, we love our people even more! To keep our culture thriving, in-person presence is required at one of our Pittsburgh or NYC headquarters, distribution centers or field locations for interviews, orientation and periodic quarterly meetups.
- In-Office Events: Exciting company-wide events you won't want to miss!
Pay/Benefits Information:- Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
- Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
- Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
- AEO may also provide discretionary bonuses and other incentives at its discretion.
