Compensation Data

The base salary range for this position is $170,000 to $269,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.

Description

Boehringer Ingelheim has a rich history in Interstitial Lung Disease (ILD) and pulmonology. With nerandomilast, a new PD4b inhibitor for the treatment of the ILD Progressive Pulmonary Fibrosis (PPF), Boehringer has the opportunity to expand into the rheumatology market. We are hiring a Senior Associate Director of Regional Rheumatology Marketing to lead and coordinate the development, implementation, and monitoring of regional brand plans, strategies, and tactics for US Rheumatology Health Care Providers (HCPs). The Rheumatology Regional Marketer is recognized as an expert for the Rheumatology segment and provides leadership, mentoring and guidance to others. Additionally, this leader serves as a field resource to achieve rheumatology-regional business objectives through external stakeholder engagement. They partner and collaborate closely with the broader marketing team, including other Regional marketing colleagues. They identify regional and local Rheumatology conferences, key HCP stakeholders and HCP tactics of strategic importance to the brand and therapy area, Help identify regions in the country for prioritization of tactics and strategies.

This is a remote based position.

Duties & Responsibilities

• Develop, implement and manage regional and local HCP tactics (HCP/POA sales aids and tools, etc) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well.
• Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics and provide Sales Force feedback to the home office.
• Work with analytics & insights to monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members for tactics to be implemented.
• Partner with Patient Advocacy groups to support efforts made by third party organizations on helping secure patient support.
• Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others.
• Manage risk associated with marketing programs and material by working within the HPRC review process.
• Provide input to market research on study design and interpret findings to refine product marketing direction.
• Develop and work with KOLs to validate and optimize brand strategies and tactics.
• Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment.

Requirements

• Bachelor's degree required; MBA preferred.
• 8 plus years' experience in the US pharmaceutical industry, including 5 years US pharmaceutical marketing experience or other relevant experience.
• Specialty Marketing/Rheumatology experience strongly preferred.
• Prior field-based experience preferred.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.).
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
• Demonstrated leadership skills.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Proficiency in MSOffice, Outlook, and database applications.
• Ability to travel 50% of the time (will include overnight travel).
• Has developed knowledge and skills in own discipline; demonstrates qualities of cross-functional leadership; still acquiring higher level skills.
• Strong communication skills
• Ability to work collaboratively within a matrixed organization of in-house, field, and external stakeholders to lead development and execution of national/regional strategies and initiatives.