General Summary: The Enterprise, Sr Account Manager is responsible for owning existing client relationships, retaining, and expanding the accounts by generating revenue through consultative selling, outstanding client service, and cultivating strong relationships. Depending on client size and need, the Enterprise, Sr Account Mgr. will focus on program growth and strategic thought leadership, and digital marketing program management for an assigned client, or portfolio of clients, ranging from mid-enterprise to Fortune 500 companies.
Essential Job Functions: - Serve as primary point of contact for servicing assigned client account(s).
- Lead multi-disciplined engagement groups comprised of resources from Analytics, Creative Design, Strategy, Production, Technology, and Data.
- Analytics that focus on digital marketing program assessment, guidance, and execution.
- Provide exceptional account support to build and maintain a positive relationship between the client and the Company.
- Analyze existing accounts, qualify and validate customer-specific needs and develop solution criteria.
- Monitor client preferences, identify and evaluate additional business opportunities with current clients to determine focus of growth and/or sales efforts.
- Define potential client projects, propose pricing, and manage negotiations and fulfillment.
- Work in collaboration with clients and internal business partners to support and profitably grow clients' digital marketing programs.
- Forecast and track sales revenues and activities in a timely manner using customer relationship management (CRM) system and/or other tools.
- Effectively and powerfully communicate the value proposition to existing customers, and coordinate and lead periodic business performance reviews.
- Execute renewal and upgrade activities according to Company standards.
- Travel as required to attend trade shows, client meetings, or other business engagements.
- Mentor junior team members to help enhance their business acumen.
- Contribute to the strategic approach and roadmap for product and service offerings.
* Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The function is considered essential if the reason the position exists is to perform that function.
Supportive Job Functions: - Stay current with market developments, competitive offerings, technological advances, and company products.
- Perform other miscellaneous duties as assigned by management.
*These tasks do not meet the Americans with Disabilities Act definition of essential job functions and usually equal 5% or less of time spent. However, these tasks still constitute important performance aspects of the job.
Knowledge, Skill, and Abilities: - Passion for and curiosity of innovative digital marketing efforts.
- Proactive approach to client consultation.
- Creative thinking and motivation to innovate.
- Problem solving abilities.
- Ability to work across functional lines and lead collaborative engagements
- Keen decision-making logic to identify the strengths and weaknesses of alternative solutions.
- High level of comfort with a technology-driven, fast-paced environment that requires ability to quickly synthesize multiple sources of data.
- Ability to sufficiently communicate with individuals at all levels in the Company and with various business contacts outside of the Company in an articulate, professional manner. Strong phone skills and written communications skills.
- Strong presentation skills for effectively leading meetings of varying sizes and topics.
Education, Experience, and Certification: - Bachelor's degree or equivalent is required. *
- 5+ years of marketing experience required (digital marketing with an emphasis an email focus preferred).
- Database experience preferred.
- Cross-channel marketing preferred.
*Minimum requirements needed to perform the job.
Scope of Job: - Role has direct reports
- General supervision received. Frequent work assignment delegation.
- Working conditions are great, with frequent required travel, and a consistent workweek.
- Fast paced and exciting environment supporting an innovative client base.
- Contact with others inside and outside of the Company is frequent.
- Some access to confidential data.
