Job Description:
This job is responsible to lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes. Key responsibilities include using data to make strategic marketing program decisions, building partnerships across the enterprise to drive priorities and project direction, making complex decisions delivering notable impact at the division level, and demonstrating return on investment. Job expectations include identifying risks, tracking to budgets/scope of work, defining/prioritizing solutions and deploying required resources.

Bank of America is seeking a Sports & Entertainment Marketing Director to help strengthen our brand and drive business impact through activations across some of the world's most iconic sports partnerships, leagues, teams, and events.
This role serves as a subject matter expert on leveraging sports marketing to create meaningful and memorable connections with clients, employees, and communities while advancing brand, business, and community objectives.
The successful candidate will bring deep expertise across two critical disciplines: partnership activation leadership and integrated campaign management. As the lead liaison with external partners, this individual will oversee all aspects of activation strategy and execution to fully realize the value of our partnerships. In addition, they will be responsible for developing marketing strategies, investment plans, and go-to-market approaches that support complex, integrated marketing programs.
This position requires exceptional leadership and collaboration across a broad range of internal and external stakeholders to ensure strategic alignment and the successful creation, production, distribution, and measurement of omnichannel marketing initiatives. The scope of the role spans brand management, partnership marketing, integrated campaigns, and social impact.

The ideal candidate is a strategic, results-oriented leader who combines strong business acumen with flawless execution. They are equally adept at defining vision and strategy as they are rolling up their sleeves to drive implementation, ensuring excellence across every phase of program delivery.

Key Responsibilities:

• Serve as the subject matter expert and strategic lead responsible for maximizing the value of a Sports & Entertainment partnership portfolio aligned to enterprise, line of business, and brand objectives.

• Lead the management of external partnerships, ensuring the successful delivery and activation of contractual rights, assets, and experiences that bring partnerships to life and drive measurable impact.

• Oversee the end-to-end planning and execution of marketing programs, ensuring all initiatives are delivered on strategy, on time, within budget, and in alignment with enterprise risk standards.

• Support strategic planning efforts by leading briefing, business case, and approval processes that enable investment decisions and guide creative development.

• Provide influential leadership across a broad network of internal stakeholders, including channel partners and cross-functional teams, to design and deliver integrated go-to-market strategies.

• Direct multiple agency partners in the development of activation strategies, channel plans, creative execution, and measurement frameworks to optimize program performance.

• Deliver strategic recommendations, program updates, and progress reports to senior leaders and key stakeholders.

• Act as a trusted advisor within the Sports & Entertainment Marketing Center of Excellence, sharing expertise, best practices, and innovative activation approaches across markets and lines of business.

Required Qualifications:

• 15+ years of experience in integrated marketing and campaign management, with significant expertise in Sports & Entertainment Marketing and experience on both the brand and/or agency side.

• Proven ability to lead complex, cross-functional initiatives by influencing and aligning teams of subject matter experts across multiple marketing disciplines.

• Extensive experience developing and executing large-scale marketing activations across paid, owned, and earned channels.

• Exceptional project management and organizational skills, with meticulous attention to detail and a demonstrated ability to manage complex programs from strategy through execution.

• Ability to thrive in a fast-paced, high-volume, and often ambiguous environment while maintaining focus on priorities and delivering results.

• Outstanding communication, presentation, facilitation, and stakeholder management skills.

• Demonstrated success navigating matrixed organizations and building strong partnerships across diverse teams and functions.

• Strong creative judgment and brand stewardship, with the ability to provide strategic direction and constructive feedback to agency partners.

• Deep understanding of consumer behavior, cultural trends, and emerging opportunities that shape the sports and entertainment landscape.

• Strategic, intellectually curious, and innovative leader with a proven ability to translate insights into actionable business and marketing strategies.

Skills:

• Collaboration

• Customer and Client Focus

• Decision Making

• Product Marketing and Branding

• Strategic Thinking

• Adaptability

• Analytical Thinking

• Digital Marketing

• Oral Communications

• Relationship Building

• Active Listening

• Business Acumen

• Coaching

• Leadership Development

• Performance Management

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

Hours Per Week: 

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