Specialist, Salesforce Marketing Cloud

Definity Financial • $73K — $123K *
Toronto, ON M3C 0E3In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • University Degree in Marketing, Business, Computer Science, Information Systems, Communications or a related discipline.
  • 5+ years of experience in marketing automation and Salesforce Marketing Cloud administration, with a focus on customer lifecycle programs.
  • Salesforce Marketing Cloud certifications (Email Specialist, Administrator, Developer, Consultant) preferred.
  • Strong analytical and problem-solving skills, with the ability to translate business requirements into technical solutions.
  • Knowledge of compliance standards and marketing technology ecosystems, particularly in regulated industries.

Responsibilities

  • Lead design and optimization of automated customer journeys in Salesforce Marketing Cloud.
  • Develop and manage marketing automation solutions, including campaigns and audience segmentation.
  • Partner with Technology teams for CRM integration with Salesforce Marketing Cloud.
  • Optimize campaign performance through A/B testing and AI-driven enhancements.
  • Ensure compliance by managing consent preferences and campaign quality.
  • Serve as the subject matter expert for Salesforce Marketing Cloud, driving best practices and solutions.

Benefits

  • Hybrid work schedule for most roles.
  • Company share ownership program.
  • Incentive Program based on company and individual performance.
  • Company-matched pension and savings programs.
  • Paid volunteer days and company matching for charitable donations.
  • Tuition assistance and educational resources.
  • Support for gender affirmation surgery and access to mental health resources.
  • Wellness and recognition programs.
  • Discounts on products and services.
Full Job Description
Job Description

The Opportunity

As a strategic contributor and member of the Digital Marketing & Operations team, the Specialist, Salesforce Marketing Cloud is responsible for designing, implementing, and optimizing Definity's marketing automation ecosystem to deliver personalized, data-driven customer and broker experiences. The role serves as the subject matter expert for Salesforce Marketing Cloud, leading customer journey orchestration, marketing automation, segmentation, personalization, data integration, and campaign execution across multiple channels. Working closely with Marketing, Technology, Analytics, CRM, and Distribution teams, the incumbent leverages customer data, marketing technology, and emerging AI capabilities to improve engagement, operational efficiency, customer experience, and business outcomes while ensuring compliance with privacy, accessibility, and deliverability standards.

What to Expect
  • Lead the design and optimization of automated customer and broker journeys in Salesforce Marketing Cloud, supporting acquisition, engagement, retention and loyalty objectives.
  • Develop and manage marketing automation solutions, including campaigns, audience segmentation, email templates, workflows and targeted communications using SFMC, AMPScript, SQL, HTML and CSS.
  • Partner with Technology teams to integrate Salesforce Marketing Cloud with CRM, Data Cloud and enterprise systems to drive personalization and customer insights.
  • Optimize campaign performance through A/B testing, analytics, Salesforce Einstein capabilities, automation and AI-driven enhancements.
  • Ensure compliance, deliverability and data governance standards by managing consent preferences, privacy requirements and campaign quality.
  • Serve as the Salesforce Marketing Cloud subject matter expert, collaborating with stakeholders to implement best practices, deliver solutions and drive continuous improvement.


What you Bring
  • University Degree in Marketing, Business, Computer Science, Information Systems, Communications or a related discipline.
  • 5+ years of experience in marketing automation, digital marketing operations, and Salesforce Marketing Cloud administration and development; experience designing and managing customer lifecycle and personalization programs.
  • Salesforce Marketing Cloud certifications preferred, including Email Specialist, Administrator, Developer and/or Consultant certifications.
  • Salesforce Marketing Cloud certifications preferred, including Email Specialist, Administrator, Developer and/or Consultant certifications.
  • Strong analytical, problem-solving, communication, collaboration, stakeholder management and project management skills; ability to translate business requirements into technical solutions.
  • Knowledge of customer data platforms, marketing technology ecosystems, AI-powered marketing capabilities, email deliverability, CASL, PIPEDA, accessibility standards and governance practices; experience in insurance or other regulated industries considered an asset.


Salary Range: $73,500-$123,500

What's in it for you?
  • Hybrid work schedule for most roles
  • Company share ownership program
  • Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
  • Pension and savings programs, with company-matched RRSP contributions
  • Paid volunteer days and company matching on charitable donations
  • Educational resources, tuition assistance, and paid time off to study for exams
  • Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
  • Wellness and recognition programs
  • Discounts on products and services

Go ahead and expect a lot - you deserve it.

#LI-Hybrid

About Definity Financial

Definity Financial Careers

Joining Definity Financial presents an unparalleled opportunity to become part of a leading team of professionals in the financial services industry. This is a prime time for candidates to explore the diverse job opportunities at Definity Financial, a company renowned for its commitment to innovation, leadership, and professional growth.

Explore Career Opportunities

Definity Financial is actively seeking talented individuals for various positions across the company. From entry-level roles to senior leadership positions, Definity Financial offers a dynamic work environment where career growth is encouraged and supported by comprehensive benefits and diversity training programs.

Innovation and Professional Growth

At Definity Financial, innovation isn't just a buzzword; it's the cornerstone of the company's operations. Employees are encouraged to bring fresh ideas and perspectives to the table, driving the company forward in the competitive financial sector. Professional growth is facilitated through targeted training programs, leadership development opportunities, and active networking events that connect employees with industry leaders.

Cultivating a Diverse and Inclusive Culture

Definity Financial is committed to fostering a diverse and inclusive culture where all team members feel valued and respected. The company believes that diversity fuels innovation and enhances the team's ability to address client needs effectively. Through comprehensive diversity training and inclusive hiring practices, Definity Financial ensures that all employees have the opportunity to succeed.

Internship Programs and Entry-Level Positions

For those starting their careers, Definity Financial offers robust internship and entry-level positions that provide hands-on experience in the financial sector. Interns at Definity Financial gain invaluable insights into the industry, working alongside seasoned professionals and participating in projects that have real-world impact.

Benefits and Employee Well-being

Employees at Definity Financial enjoy a range of benefits designed to support their health, well-being, and financial security. The company's benefits package includes health insurance, retirement plans, and flexible working arrangements, ensuring that employees can balance professional and personal commitments effectively.

Join the Definity Financial Team

Definity Financial is hiring! Explore open positions that match your skills and interests. The company is looking for passionate, curious, and solution-driven team players. Whether you are refining your resume, preparing for an interview, or seeking to advance your career, Definity Financial offers a supportive environment where your ambitions can take flight.

Stay Connected with Definity Financial Careers

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Embark on a journey with Definity Financial, where employment is not just about a job but about building a career with a company that values innovation, leadership, and diversity.
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Industry
Finance & Insurance
* Ladders Estimates

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