Overview: We are looking for a Senior Product Marketing Specialist to support the launch and growth of next-generation consumer networking products. This role sits at the intersection of product, marketing, and sales. The ideal candidate can translate complex technologies into clear customer value and build compelling stories that drive product adoption.
You will play a key role in shaping how new products are positioned in the market, developing messaging frameworks, and executing go-to-market launches across major channels including e-commerce, retail, and digital marketing.
This role requires someone who is both strategic and hands-on. You will create launch plans, develop marketing assets, and work closely with cross-functional teams to ensure successful product introductions.
The ideal candidate will demonstrate knowledge of Generative AI in marketing and creative workflows, with experience leveraging AI tools to drive deeper insights, accelerate iteration, and improve campaign impact.
Key Responsibilities: Product Launch & Go-to-Market- Lead the go-to-market planning process for new consumer networking products
- Develop master launch briefs that define the product story, positioning, messaging, and channel strategy
- Coordinate cross-functional launch execution with product management, marketing, sales, and e-commerce teams
- Ensure all launch materials and messaging remain consistent across channels
Product Messaging & Storytelling- Translate complex networking technologies into clear consumer benefits
- Develop product positioning, messaging frameworks, and key selling points
- Create compelling product narratives that resonate with both technical and non-technical audiences
Content & Asset Development- Own the development of high-impact product assets including:
- Amazon A+ content
- Product landing pages
- Launch presentations
- Sales enablement materials
- Digital marketing assets
- Packaging assets
- Partner with design and content teams to deliver high-quality marketing materials
Cross-Functional Collaboration- Work closely with product managers to understand technical features and product roadmaps
- Partner with marketing and digital teams to execute campaigns and content strategies
- Support sales teams with messaging, product education, and launch materials
- Drive alignment across teams to ensure a clear and consistent product story
Market & Competitive Insights- Monitor competitive products, messaging, and positioning in the consumer networking market
- Identify opportunities to strengthen product positioning and differentiation
- Use market insights to help shape product messaging and launch strategies
RequirementsQualificationsRequired- 2+ years of experience in product marketing, specifically with consumer electronics as a product marketing specialist
- Experience supporting consumer electronics products
- Strong storytelling and messaging development skills
- Experience creating marketing assets such as product pages, launch decks, and e-commerce content
- Ability to translate technical features into clear customer benefits
- Excellent communication and collaboration skills
- Strong organizational skills and ability to manage multiple projects
- Experience creating e-commerce product content
Preferred- Experience working in cross-functional product launch teams
- Familiarity with consumer retail or online marketplace channels
What We're Looking ForWe are looking for someone who:
- Is comfortable executing day-to-day marketing work
- Is curious about technology and enjoys learning complex products
- Communicates clearly and builds strong working relationships
- Works well in a fast-moving environment
- Takes ownership and solves problems independently
BenefitsSalary Range: $75,000 -$110,000
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- 15 days accrued vacation
- 11 paid holidays
- Bi-annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
