PayPal

Specialist, Performance Marketing

PayPal$98K — $140K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years relevant experience in marketing or a related field
  • Bachelor's degree or equivalent combination of education and experience
  • Strong analytical skills for data trend identification
  • Experience with managing marketing budgets
  • Familiarity with digital marketing best practices

Responsibilities

  • Liaise with media agencies on marketing launch plans
  • Collaborate with creative teams on project execution
  • Activate and report on co-branding campaigns
  • Develop and implement churn experimentation strategies
  • Write and coordinate testing plans for marketing experiments
  • Monitor and optimize campaign performance post-launch
  • Manage budget reporting for marketing projects

Benefits

  • Generous paid time off
  • Comprehensive healthcare coverage for employees and families
  • Resources for mental health support
  • Programs for financial security and education
  • Balanced hybrid work model for flexibility and collaboration
Full Job Description
Job Summary:
This job involves independent collaboration to enhance marketing processes and programs. The specialist analyzes data to identify trends, oversees team performance, and develops solutions to marketing challenges. Staying updated on best practices in digital marketing is essential to improve campaign effectiveness and ensure project success.

Job Description:

Essential Responsibilities:
  • Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
  • Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
  • Activate co-branding campaigns, product launches, and report results to leadership
  • Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
  • Write experiment briefs, testing plans, and coordinate end-to-end implementation
  • Monitor experiments post-launch, identify insights, and optimize in-flight results
  • Manage budget reporting, including agency costs and incentive payouts, for all campaigns


Minimum Qualifications:
  • 3+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.


Additional Responsibilities & Preferred Qualifications:

Subsidiary:
PayPal

Travel Percent:
0

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:
New York City, New York: ($98,000.00 - $140,250.00 Annually)

Additional Location(s) | Pay Range:
No other locations are assigned to this requisition currently.

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing-physical, emotional, and financial-delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

About PayPal

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 375 million consumers and merchants in more than 200 markets to join and thrive in the global economy.

PayPal Careers

Joining PayPal now offers an unparalleled opportunity to become part of a leading global team of professionals dedicated to revolutionizing digital payments and financial services. As a beacon of innovation and diversity, PayPal is where your professional journey can reach new heights. Work You’ll Do At PayPal, we are committed to excellence in every aspect of our business, from the innovative solutions we provide to the inclusive culture we nurture. By joining our team, you will help shape the future of payments globally, working alongside some of the brightest minds in technology and finance. Transform the Financial Landscape Lead the charge in the digital payments revolution with PayPal, a company known for its leadership in technology and financial services. Our team at PayPal is at the forefront of digital innovation, making significant impacts across various industries and improving the way millions of people handle transactions daily. Engage with a Global Team Collaborate with over 20,000 dedicated professionals around the world who are experts in technology, finance, and customer engagement. PayPal’s commitment to growth and diversity is evident in our dynamic team environment where every voice is valued and every team member is empowered. PayPal Jobs and Employment Opportunities We are actively expanding our team and have numerous job opportunities that cater to a wide range of skills and experiences. Whether you’re looking for a full-time position, an internship, or leadership roles, PayPal offers a path for career advancement and professional development. Innovate and Grow Join PayPal and be part of a company that values innovation and leadership. Deliver targeted solutions and drive change across the financial ecosystem with a team that’s equipped with the best tools and resources. At PayPal, your career is future-proofed with endless opportunities for advancement and skills enhancement through our comprehensive training and development programs. Be Part of Our Culture At PayPal, we pride ourselves on a workplace culture that supports diversity, encourages professional growth, and fosters innovation. Our benefits package is designed to support the health, financial security, and well-being of our employees and their families. Explore PayPal Careers Discover the exciting career opportunities at PayPal, where we are hiring creative, curious, and motivated individuals. Search open positions that match your skills and interests. We look for professionals who are passionate about making a difference and ready to contribute to our team’s success. Stay Connected with PayPal Keep up to date with the latest career tips, industry insights, and company news—all from the people who work at PayPal. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and see what exciting and rewarding opportunities await. Join Our Team Ready to take the next step in your career? Prepare your resume, sharpen your interview skills, and apply for a position at PayPal today. Engage with our professional network and become part of a company that’s leading the way in digital payments. SEARCH PAYPAL JOBS At PayPal, your ambitions lead you forward, and our collective innovation drives us all. Join us in making a difference in the digital payments landscape worldwide.
Learn more about PayPal
Size
30,900 employees
Market Cap
$77.3 billion
Industry
Net Income
$4.2 billion
Founded
1998
5 Year Trend
+18.5%
Revenue
$21.4 billion
NASDAQ

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