NIKE, Inc

Specialist II, Basketball Brand Marketing, NYC

NIKE, Inc$71K — $140K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-3 years in marketing, preferably brand management
  • Bachelor's degree in Marketing, Business, or Communications
  • Strong passion for sports, fashion, and youth culture
  • Hands-on campaign management experience with clear objectives
  • Exceptional attention to detail and executional excellence
  • Ability to manage multiple projects and adapt quickly
  • Deep understanding of NYC consumer insights and basketball culture

Responsibilities

  • Cultivate partnerships that align with brand values
  • Support amplification of marketing campaigns with on-the-ground executions
  • Gather and apply consumer insights to inform strategy
  • Possibly engage in various marketing functional areas as needed
  • Collaborate closely with cross-functional teams and stakeholders

Benefits

  • Collaborative work environment within the NYC Brand Marketing Team
  • Opportunity to work on innovative city-based marketing projects
  • Chance to develop and strengthen cross-functional team relationships
  • Dynamic role that adapts to changing market priorities
Full Job Description
The annual base salary for this position ranges from $71,100.00 in our lowest geographic market to $140,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

WHO YOU'LL WORK WITH

As Specialist II Men's Brand Marketing, NYC, you will be a part of the NYC Brand Marketing Team, reporting directly to the Men's Brand Director, NYC. This position will work fluidly across the men's marketing brand team, as well as with key stakeholders in the NYC Brand Marketing organization. Moreover, the individual will build strong relationships with key partners across functions and fields of play.

WHO WE ARE LOOKING FOR

We are looking for a talented brand marketeer with a deep passion for sport and youth culture, and an ability to uncover stories that will inspire the next generation to move. A marketeer with prior brand marketing experience keen to leverage that passion to reimagine the future of sport and make athletes' dreams real. A positive and proactive individual that thrives in a fast-paced environment, demonstrating innovative thinking, a growth mindset and unwavering commitment to executional excellence. They partner closely with teammates across marketing functions to develop and execute marketing plans tailored to specific audiences, platforms and moments.

A nuanced expertise of basketball culture, and the intersection of sport, streetwear, and energy is a requirement. The ability to work in ambiguity, see the big picture, and collaborate positively with a large group of partners is key.

WHAT YOU WILL WORK ON

This is a fully agile brand marketing role. This will ensure that in an ever-changing landscape, and with priorities that focus more deeply on one particular area of the Brand & Business, that we always have enough resource to ensure pinnacle execution of our most key projects. This role will span across the priority fields of plays, working on key city-based projects, or to drive the amplification of a Geo-led concept map story, or even potentially in more close partnership with the Geo Consumer Construct team based in WHQ.

Key duties that are associated with this role include:
  • Partnership cultivation: Identify people & organizations that best align to our brand values and can best bring our individual Consumer Field of Play strategies to life. Then manage these relationships in a robust yet sustainable fashion
  • Campaign Support: Support the amplification of key Concept Map stories through on-the-ground executions. This can include but is not limited to pinnacle Nike brand executions but also come through our wholesale marketplace in the form of on-the-ground partner marketing executions.
  • Consumer Insights: continuously gather and apply consumer insights, helping us better serve our consumer in Germany. Feeding back these insights to EMEA/Global in order to help refine our longer-term strategy
  • As needed, potentially stretching into other marketing functional areas within the Central marketing team, including Energy, the Nike Sport Marketplace, or Operations & Planning


WHAT YOU BRING
  • 1-3 years of relevant experience in marketing, ideally brand management
  • Bachelor's degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
  • Passion for sport, fashion, creativity and a deep understanding of its athletes and communities, their motivations and challenges
  • Campaign Management: Hands-on experience supporting marketing campaign from planning through to executions delivering on clear objective and KPI's.
  • Executional Excellence & Attention to Detail: Focus on delivering efficient and timely results, while maintaining a high standard of quality.
  • Adaptability: Skills demonstrating the ability to manage multiple projects simultaneously and being able to adjust quickly to changing business needs and feedback in a dynamic environment.
  • Consumer Insight & Activation: Have a deep understanding of our key consumer in NYC and having the proven ability to gather and apply consumer insights to boost seasonal brand plans.
  • Innovation & Growth Mindset: a continuous learner who explores new marketing approaches, testing and improving engagement and overall campaign success.
  • Embody Nike D&I values and Maxims (guiding principles), always.
  • A pro-active and structured team player in a fast-moving environment
  • Love for problem-solving.
  • NYC Landscape: Preferred NYC knowledge and understanding of the NYC & the basketball landscape from grassroots to Pros

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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