Social Media Strategist

What is Teachable?

Teachable is trusted by creator-educators around the world to grow their impact and income. From online courses and communities to memberships and downloads, Teachable's digital learning products help creator-educators drive meaningful connection and sustainable revenue. With industry-best ecommerce tools, easily toggled on directly within the platform, creators can confidently maximize their earnings, while getting paid directly by their audience. Teachable's unmatched focus on the student learning experience also ensures creators can make a positive and influential impact on their communities-entirely on their own terms. Today, tens of thousands of creator-educators use Teachable to share their knowledge, reaching millions of students around the world. To learn more, visit teachable.com.

Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company's journey? Now part of the global Hotmart Company portfolio, whose platforms have helped creators earn more than $10 billion, Teachable continues to take the creator economy by storm as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize creator control and flexibility, alongside meaningful partnership and support from our team. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of creators to shape the future, we want you on our team!

What is the role?

Are you passionate about leveraging social media to drive business growth and impact? Are you business-minded when you navigate social channels and figure out how it can be an arm that channels into bigger company initiatives?

Teachable is seeking a dynamic individual to revolutionize our social media channels, strategically aligning them with our go-to-market initiatives. If you're ready to craft compelling content, collaborate cross-functionally, work closely with creators, and impact business goals, this role is for you. Join us in our mission to create the most influential social media presence in the creator economy and empower creator-educators worldwide.

A cover letter and samples of prior social media work are required in the application.
In this role, you'll:

• Be the content maestro and owner of Teachable's social channels
  • You'll orchestrate and oversee the creation of captivating content that resonates with our audiences.
  • You'll spearhead social media campaigns that align with our business objectives; and propel traffic and conversions on key initiatives.
  • You'll dive into the realm of community management and social monitoring with finesse.

• Bring to life new ideas to educate our social followings about Teachable's platform
  • You'll transform intricate concepts into riveting content across various channels.

• Craft an industry-leading LinkedIn strategy
  • You'll leverage internal and external relationships to position Teachable as a thought leader in the creator economy.

• Partner proactively with our Creator Partnerships team
  • You'll curate compelling content packages with top creators, showcasing their success stories and driving platform adoption.

• Collaborate strategically with Product and Marketing stakeholders
  • You'll amplify their initiatives, integrating social media into broader marketing campaigns with a collaborative mindset.
  • You'll set quarterly channel strategies with the Senior Content Marketing manager to ensure alignment with broader marketing objectives.

• Unlock the potential of Social as a powerful engine for lead generation
  • You'll craft unique and engaging content, leveraging all social media platforms to drive new customers to our marketing site.

• Keep your finger on the pulse of the creator economy
  • You'll pitch new ideas and post formats to keep our channels fresh and relevant.

• Cover local industry events in NYC
  • You'll immerse yourself in the growing creator economy hub of NYC, capturing compelling social content that underscores Teachable's prominence and engagement within the industry.

What You'll Bring:

• Bachelor's Degree in marketing, business, communications, or related field.
• 3+ years of professional experience in social media, preferably in tech, ed-tech, or SaaS industries.
• Knowledge of the creator economy, entrepreneurial lifestyle, and/or the creator/influencer space.
• Strong written communication skills.
• Proven ability to impact business metrics through strategic social media content creation and channel management.
• Proficiency with scheduling tools, we use Later.
• Proficiency in major social platforms including Instagram, TikTok, LinkedIn, Facebook, and Pinterest.
• History of driving and owning engagement metrics on social channels, consistently monitoring performance, and implementing strategies for improvement.
• Strong analytical skills to easily tap into big-picture thinking when it comes to social media content, and campaigns (ie channel performance analysis and engagement optimization)
• Strong interpersonal, communication, and strategic thinking skills.
• Experience collaborating with cross-functional teams and brand partners.
• Eye for detail, design, and a vision for creating engaging social content.
• Willingness to create both video and static content; on-camera presence is a plus.
• Excellent research, presentation, and project management skills.

Additional Details:

At Teachable, we are committed to providing fair and competitive pay (using market data to inform our pay bands), rewarding high performance, and ensuring all employees have the opportunity and ability to impact Teachable's overall company value. Base salaries will be reviewed at regular intervals throughout the year, typically following performance review cycles currently conducted bi-annually or in conjunction with a promotion.

• Given the requirement to attend industry events locally in NYC (as needed), applicants must be within commuting distance of our Manhattan office.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• For this role, the base salary range is $80,000 to $90,000. Total compensation also includes a competitive benefits package. A salary offer will be determined by a number of factors including experience, skill level, education, internal pay equity, and other relevant business considerations. We review all teammate pay and compensation programs regularly to ensure competitive and fair pay.

While Teachable maintains our NY office for local employees to use, we operate as a remote-first culture in order to give our employees added flexibility. In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations!

Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.