PepsiCo

Social Media Manager - poppi

PepsiCo • $80K — $135K *
Austin, TX 78745In-Person
Media
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 3-5 years of social media and content strategy experience.
  • Proven ability to create clear creative briefs from strategic insights.
  • Expertise in TikTok, Instagram, YouTube, and newer platforms.
  • Strong cultural awareness and ability to spot trends early.
  • Exceptional skills in short-form video storytelling and editorial judgment.
  • Experience in managing or mentoring team members.
  • Data-driven mindset to use insights for strategy optimization.

Responsibilities

  • Develop and execute social media and content strategy for Poppi.
  • Create high-volume, engaging content for various platforms.
  • Lead social-first storytelling for product launches and campaigns.
  • Drive content virality while maintaining brand voice and identity.
  • Ensure brand consistency and evolution across social platforms.
  • Manage external creative teams to align with brand vision.
  • Monitor cultural trends to generate relevant content ideas.

Benefits

  • Comprehensive medical, dental, and vision plans.
  • Paid parental leave, vacation, sick, and bereavement time.
  • Defined Contribution Retirement Plan with company support.
  • Employee Assistance Program for personal and family support.
Full Job Description
Overview

The Social Media Manager owns social media strategy and execution for Poppi, combining strategic leadership with high volume content production. This role leads the growth and ongoing engagement of an audience of 2M+ followers, leveraging cultural insight and platform expertise to keep Poppi ahead of culture and firmly positioned as the clear leader in modern soda.

You'll own the end-to-end content engine from strategy and briefing, through content production and posting, while developing and managing a direct report to scale both output and team capability. This is a high autonomy, high- impact role for a strategic operator who combines sharp creative taste with the judgment to shape platform direction and brand voice at scale.

Responsibilities

Social Media & Content Strategy
  • Champion poppi's marketing pillars - be creative and critical, culturally relevant, and a champion of others
  • Develop, concept, film, and edit content across TikTok, Instagram, and emerging platforms
  • Support the execution of major product launches, cultural campaigns, and partnership moments with social-first storytelling
  • Drive virality with scroll-stopping content infused with poppi's disruptive voice and visual identity
  • Contribute to the development of overarching platform strategy, bringing a fresh POV on what's working and what's next

Creative Execution & Collaboration
  • Execute a high-volume, in-house content engine, delivering hundreds of assets monthly across platforms
  • Brief external teams, contractors and creators on social content, ensuring alignment with poppi's tone and creative vision
  • Ensure consistency and evolution of poppi's brand voice across all social platforms
  • Identify and activate on cultural trends in real time to drive relevance, engagement, and virality
  • Establish efficient workflows and processes to support speed, scale, and quality of content production
  • Brief and guide external teams, contractors, and creators, ensuring alignment with poppi's tone and creative vision
  • Monitor cultural trends, memes, and viral moments bringing a consistent stream of ideas to the table to keep poppi ahead on culture
  • Manage giveaways and UGC-driven initiatives that surprise, delight, and build social loyalty
  • Partner cross-functionally with influencer, creative, and retail marketing teams to execute cohesive campaigns across channels
  • Support retail-specific social asks (e.g., Target, Costco, Walmart), tailoring creative content to drive in-store and online traction

Events & Activations
  • Support the team in bringing activations, influencer events, and IRL moments to life both onsite and through social coverage
  • Attend and document events and pop-ups to capture behind-the-scenes content and amplify moments in real time

People Management
  • Onboard, manage, and mentor a direct report, providing guidance, feedback, and career development support
  • Delegate effectively to scale content output while maintaining quality and brand consistency
  • Build team capability alongside personal output, supporting growth in both

Compensation and Benefits:
  • The expected compensation range for this position is between $80,700 - $135,100.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.


Qualifications

What You Bring

  • 3-5 years of experience in social media, content strategy, or content marketing, including experience shaping channel strategy (not just execution)
  • Proven ability to translate strategy into structured creative briefs and clear direction for teams and collaborators
  • Strong platform expertise across TikTok, Instagram, YouTube, and emerging channels, with a native understanding of platform behaviors and nuances
  • Deep cultural fluency - a track record of identifying and acting on trends ahead of the curve, not just reacting to them
  • Highly developed creative taste in short-form video (sound, editing style, pacing, visual storytelling) and sharp editorial judgment to balance trend participation with long-term brand positioning
  • Experience managing or mentoring team members, or strong readiness to take on people management
  • Data-driven mindset, with experience using performance insights to optimize content and inform strategy
  • Ability to operate with speed and autonomy in a fast-paced environment, managing multiple workstreams without compromising quality or brand consistency
  • Excellent written and verbal communication and stakeholder management skills across cross-functional teams
  • Bachelor's degree in marketing, Communications, or related field preferred
  • Champion of poppi's brand values and community, with a genuine love of pop culture and internet trends


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

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