Your Impact Starts HereWe're seeking a hands-on, creative Social Media Manager to build Homebase's organic social presence from the ground up. You'll own our content calendar, create native content on Instagram and TikTok, manage influencer and customer relationships, and coordinate across teams to keep our social channels moving at pace. This is a builder role - you'll be expanding on our foundations and building the systems to scale.
These are the key ways you'll contribute and create impact in this role:- Content Planning & Publishing: Own the content calendar end-to-end, coordinating content development across internal and external teams, plus developing content yourself. Ensure all content is briefed, scheduled, and published on time.
- Content Creation: Develop native content for Instagram and TikTok - from concept through posting. Stay ahead of platform trends and publish content that resonates with small business owners and their teams.
- Customer & Influencer Outreach: Build and manage relationships with customers and creators to generate authentic content for Homebase. Lead outreach and ongoing communications - from first contact through content delivery.
- Community Management: Be the voice of Homebase in the comments. Monitor and respond to comments, DMs, and mentions across platforms to drive two-way engagement and build a loyal, active community.
- Performance Reporting: Track and report on engagement metrics regularly, surfacing insights that inform content decisions and demonstrate impact against business and campaign goals.
- Team Coordination: Work closely with the Creative team on quality content and share best-performing content with the Growth team to support paid social campaigns.
The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:
- Social Media Experience: 3-5 years managing organic social media for a consumer or SMB brand, with a portfolio that demonstrates creative content and measurable engagement growth.
- Native Content Creator: Comfortable producing your own Instagram and TikTok content - shooting/designing, editing, and publishing - and staying current on what's performing on each platform.
- Customer & Influencer Outreach: Experience managing creator or customer relationships end-to-end, from outreach and contracting through content delivery. Familiarity with tools like Aspire or similar influencer management platforms is a plus.
- Organizational skills: Experience managing a high-volume content calendar across multiple contributors, content streams, and deadlines.
- Analytical Mindset: Comfortable pulling reports from social analytics tools and translating engagement metrics into clear, actionable recommendations for the team.
- Embraces AI: Expected to continuously experiment with AI tools to improve workflows and scale impact.
- Builder Mentality: Energized by building systems and workflows from scratch, not just maintaining them. You're comfortable with ambiguity, operate well without heavy infrastructure, and move fast once you have direction.
- Team Player: Proven ability to work cross-functionally and communicate clearly with creative, organic, and freelance partners. Strong at managing up and keeping stakeholders aligned without being asked twice.
The Homie Way - These principles guide everything we do-from how we work and make decisions to how we show up for each other.
- Be Customer Obsessed - Solve problems with empathy and creativity.
- Move Fast, Learn Fast - Experiment, take action, and grow every day.
- Own Your Impact - Think big, focus on what matters, and make decisions you stand behind.
- Master Your Craft - Excellence fuels impact-show up, step up, and make your mark.
- Win Together - Put goals over roles, lead with trust, and connect to our mission and each other.
What We Offer (United States) - Ownership & Financial Security: Stock options + 401(k) with 4% match
- Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
- Flexible Time: Unlimited PTO (salaried) + company holidays
- AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
- Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
- 🛡 Protection Plans: Life insurance + short/long-term disability coverage
- Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
- Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
- Our Hybrid Rhythm: We believe collaboration drives impact. That's why Tuesday and Wednesday are our required in-office days-a time to move faster as a team, build deeper connections, make better decisions, and build together.
What We Offer (Canada) - Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
- Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
- Time Flexibility: Flex time off + company holidays + designated focus periods
- AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
- Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
- Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
- 🛡 Protection Plans: Life insurance + short/long-term disability coverage
- Workspace Perks: Meals provided, team offsites, and Customer Days
- Our Hybrid Rhythm: We believe collaboration drives impact. That's why Tuesday and Wednesday are our required in-office days-a time to move faster as a team, build deeper connections, make better decisions, and build together.
What to Expect During the Interview Process - Meet the Talent Acquisition team, Rachel U.
- Meet the Hiring Manager, Katie D.
- Participate in a Case Study & Presentation
- Meet with Cross-functional Partners, Chy S. & Paxton M.
- Meet the Head of Growth Marketing, Jenna B.
- Background Check + Offer Stage
- Welcome to the team, Homie
Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms-so if you're excited about this role, even if you don't meet 100% of the qualifications, we encourage you to apply!
Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.
