Location: Full-Time Remote (Open to candidates residing in Atlanta, Tampa, Charlotte, Raleigh, or Columbia)
Position Overview You will play a key part in our Marketing and Communications function.
This is a hands-on role responsible for driving and managing the full social media lifecycle: planning, creation, scheduling, performance analysis, and strategy development. The Social Media Manager will serve as a trusted resource for attorneys across the firm, providing training, guidance, and support to amplify individual, practice, industry and firm visibility.
This role requires a balance of strategic thinking, creative storytelling, and data-driven insight, in developing engaging social media that resonates across audiences and platforms.
Key ResponsibilitiesSocial Media Management - Manage day-to-day social media presence across LinkedIn and other key platforms, overseeing the full cycle of social media content creation, posting, analysis, and strategy.
- Create compelling social media content including posts, graphics, and short-form videos tailored to each platform, with a particular emphasis on LinkedIn.
- Translate complex legal and business topics into clear, engaging social media posts with broad audience appeal.
- Schedule and publish social media in accordance with the firm's social media editorial calendar using Sprout Social.
- Manage the employee engagement tool (Clearview Social) and leverage platform capabilities to maximize reach and attorney engagement.
- Monitor social media channels, noting trends and surfacing potential issues.
- Keep abreast of trends and best practices.
Strategy & Planning - Lead the development and execution of the firm's social media editorial calendar, ensuring consistent coverage of firm-wide initiatives, insights, events, media coverage, accolades, and other topics.
- Identify trending topics and opportunities for firm participation, bringing a proactive and creative perspective to social media content planning.
- Partner with design and editorial colleagues to ensure consistency with firm voice, tone, and visual brand standards.
Attorney & Stakeholder Support - Provide LinkedIn and social media training to attorneys, serving as an internal resource and offering guidance on best practices for professional social media presence.
- Support attorneys in creating and refining their own social media content as needed.
- Collaborate with business development, communications, practice groups, and other internal teams to create cohesive, high-impact social campaigns.
- Coordinate approval processes with attorneys and firm leadership.
Measurement & Analytics - Monitor social media channels and measure performance across key metrics including reach, engagement, follower growth, and post performance.
- Define KPIs and provide regular performance reports with insights and actionable recommendations for continuous improvement.
- Apply an analytical mindset to refine social media strategy and demonstrate the impact of social media initiatives on the firm's brand and business development objectives.
Digital Advertising Support - Support paid digital advertising initiatives including social media ads and search campaigns.
- Plan, execute, and optimize paid social campaigns including audience targeting, A/B testing, and budget management.
QualificationsRequired - Bachelor's degree in marketing, communications, journalism, or a related field.
- 7+ years of social media or digital marketing experience, with a strong portfolio demonstrating social media content creation and platform management.
- Proven experience managing LinkedIn and other social platforms in a professional or corporate setting.
- Strong copywriting and visual storytelling skills, with the ability to distill complex topics into accessible, engaging messages.
- Proficiency with social media management tools (e.g., Clearview Social, Sprout Social) and analytics platforms.
- Experience with basic design tools.
- Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
- Excellent written and verbal communication skills with a keen attention to detail.
- Ability to support the broader Marketing and Communications team with cross-functional initiatives that advance the firm's marketing and business development objectives.
Preferred - Experience in professional services, the legal industry, or other highly regulated B2B environments.
- Expertise in LinkedIn and other social media strategy, including understanding of algorithms, ad tools, and organic growth techniques.
- Knowledge of paid social advertising, including campaign setup, targeting, and performance optimization.
- Familiarity with video creation and editing for short-form social formats.
- Experience leveraging AI-powered tools for monitoring, analytics, and optimization.
Core Competencies - Social media strategy and platform expertise
- Social media content creation and copywriting
- Visual storytelling
- Analytical thinking and data-driven decision-making
- Project coordination and planning
- Collaboration and cross-functional partnership
- Attention to detail and brand stewardship
- Adaptability and awareness of emerging digital trends
- Time management and organization
- Creative problem-solving
- Collaborative mindset
- Brand stewardship
