Social Media & Content Designer

Clera

$80K — $100K *
Legal & Accounting
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2 to 7 years of social media or growth marketing experience, preferably in a startup environment.
  • Demonstrable design skills with a portfolio showcasing editorial-quality graphics and videos.
  • Confidence and proficiency on camera for presenting complex topics in video format.
  • Expertise in design tools like Figma, Adobe Illustrator, or After Effects.
  • Solid video editing skills with platform-native techniques and workflow knowledge.
  • Strong writing skills with the ability to simplify complex, regulated content into engaging posts.
  • Experience in marketing trust-heavy services such as legal tech or fintech is advantageous.

Responsibilities

  • Manage and engage with the community across social media platforms daily.
  • Develop and maintain a content calendar with a mix of timely and evergreen content.
  • Create high-quality graphics and templates based on legal team materials.
  • Ensure all visual content adheres to and evolves brand guidelines for consistency.
  • Film and edit polished short-form videos with engaging content and clear messaging.
  • Analyze performance metrics and adjust content strategies accordingly.
  • Represent the brand at industry events and support community engagement efforts.

Benefits

  • Opportunity to work in a dynamic startup environment focused on innovative immigration law solutions.
  • Hands-on experience with a broad range of social media and digital marketing techniques.
  • Collaborative atmosphere with a focus on professional growth and development.
  • Exposure to legal content that directly impacts communities and individuals.
Full Job Description
About the Role

This is a full-time, hands-on role owning the social media presence and visual content output for an AI-native immigration law firm. Sitting within the marketing function and reporting to the Head of Marketing, you will transform expert-driven legal content into premium, editorial-quality social content that educates and grows an engaged audience across multiple platforms.
What You'll Do
  • Own day-to-day management, publishing, and community engagement across LinkedIn, Instagram, X, and additional channels as the brand grows.
  • Build and maintain a content calendar balancing timely immigration news with evergreen educational content.
  • Design high-quality graphics, carousels, and repeatable visual templates from material produced by the legal writing team.
  • Uphold and evolve brand guidelines so every published asset looks and feels consistent and premium.
  • Appear on camera and film, direct, and edit polished short-form video (Reels, Shorts) with strong pacing, captions, and hooks.
  • Track performance metrics and iterate on content strategy based on what the data shows.
  • Attend industry and community events on behalf of the brand and support community engagement initiatives.
What We're Looking For
  • 2 to 7 years of social media, content, or growth marketing experience, ideally at an early-stage startup.
  • A strong, demonstrable design eye with a portfolio showing premium, editorial-quality social graphics and video work across multiple professional projects.
  • Confidence and polish on camera, with proven ability to present and explain complex topics clearly in short-form video.
  • Expert-level proficiency in at least one design tool such as Figma, Adobe Illustrator, After Effects, or similar.
  • Solid video editing skills including platform-native techniques, transitions, and caption workflows.
  • Strong written communication skills and the judgment to translate dense, regulated-topic content into clear and engaging posts.
  • Experience marketing trust-heavy or compliance-sensitive services (legal tech, fintech, healthcare, or similar) is a plus.
  • Working knowledge of basic HTML and CSS is a plus.
  • Personal connection to immigration or international communities is a plus.
  • Ability to work from the San Francisco office at least three days per week; exceptional fully remote candidates may be considered.
Compensation & Benefits

Salary range: $80,000 to $100,000 USD annually. Visa sponsorship is not available for this role.
Location

Based in San Francisco, California. Strong preference for in-person work at least three days per week; exceptional remote candidates within the United States may be considered.

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