the job:amika is looking for a curious, creative, culturally-fluent Social + Content Strategy Manager to join our growing Social & Community team full-time. This role is for someone who loves the strategy behind great social content as much as the content itself. You'll shape how amika shows up across our channels - turning brand and product moments into social ideas people genuinely want to watch, share, and talk about.
salary: $100,000 + bonus
location: Brooklyn, NY - 2 days a week onsite (must be based in + have the right to work in the US)
what you'll do:Social Strategy (Primary Responsibility)- Partner closely with the Director to build the social strategy behind our campaigns and product launches, from first insight through to channel plan.
- Working with the Director, define what each campaign should do on social, what success looks like, and which platforms carry which part of the story.
- Set the content pillars and campaign beats that shape our always-on calendar.
- Keep our channels feeling like one brand across categories, markets, and moments.
Creative & Content Development- Concept social-first ideas - formats, series, and one-offs - that sound like amika and show our products actually working.
- Write clear, inspiring briefs for our creative team and creative partners, and stay close through production, review, and approvals.
- Bring new formats, platform behaviors, and cultural moments to the team early, with a POV on what we should do about them.
Creators & Campaigns- Partner with Influencer Marketing on who we work with for each campaign, what we ask of them, and how their content lives across our channels.
- Build creator work into campaigns from the start, so it feels like part of the idea rather than an add-on.
- Help bring our stylist community into our storytelling - they're one of the most important voices we have.
Mentorship- Work closely with junior members of the team, supporting their development and helping ensure high-quality execution across channels.
- Provide regular coaching, feedback, and guidance in partnership with the Director, helping the team strengthen their skills in content development, community management, and platform best practices.
- Delegate thoughtfully - giving junior team members real ownership while keeping strategic oversight of the work.
- Help foster a collaborative, curious team culture where people feel encouraged to bring ideas forward.
Performance & Insight- Look at how content is performing and turn it into a clear point of view on what we should do next.
- Own the learnings from each campaign and carry them into the next one.
- Share findings in a way that's useful to partners across the business, not just to social.
Collaboration- Work closely with the Community Coordinator, who owns day-to-day community management, publishing, and the always-on calendar.
- Partner with Brand, Creative, Product Marketing, E-commerce, and Retail so social lands when and where it needs to.
Growth Opportunities (First 12-18 Months)As the role develops, the Social + Content Strategy Manager may:
- Take the lead on a campaign execution end to end
- Shape our approach to an emerging platform or format
- Deepen ownership of the creator roster and how we work with our stylist community.
- Help define how we plan, brief, and measure social across the wider organization.
must haves: - 5-7 years in social media or content, including real ownership of strategy for campaigns and launches.
- You've concepted work, and can point to ideas of yours that communities have shared.
- You know TikTok, Instagram, and YouTube Shorts well enough to know how differently each one behaves.
- You've worked with creators, and you know what makes those partnerships good - and what makes them fall apart.
- Comfortable with data. You can read a report, find what matters in it, and make a recommendation.
- You have taste, and opinions about beauty and culture you're happy to argue for.
- You've mentored or supported junior teammates, and you liked it.
- Beauty, haircare, or another category with a passionate community is a strong plus.
ready to apply?please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!
