Match.com

Social Content Lead

Match.com$95K — $110K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6+ years of experience in social content creation for brands or media companies
  • Strong understanding of social storytelling and internet culture
  • Proven experience with content creation tools like CapCut and Adobe Premiere Pro
  • Ability to manage content calendars effectively
  • Strong cross-functional collaboration skills in a fast-paced environment
  • Excellent communication and organizational skills
  • Bonus: On-camera experience or directing talent

Responsibilities

  • Concept, shoot, edit, and publish content across platforms
  • Manage the social content calendar, balancing planned and reactive content
  • Translate cultural trends and dating insights into engaging content
  • Develop scalable content series to enhance Tinder's voice
  • Collaborate with cross-functional teams to execute culturally relevant campaigns
  • Guide and collaborate with external creators and freelancers
  • Monitor content performance and refine creative strategies
  • Enhance content workflows for better efficiency and speed

Benefits

  • Flexible vacation and 10 sick days
  • Volunteer time off and matching charitable donations
  • Comprehensive health, vision, and dental coverage
  • 401(k) with 100% employer match up to 10%
  • Paid parental leave and family planning benefits
  • Access to mentorship programs and online courses
  • Wellness benefits including mental health support
  • Free Tinder Gold subscription
Full Job Description
The Team:

Tinder's Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to engage with. We partner closely with Brand, Product, Partnerships, and Creative teams to shape how Tinder shows up across TikTok, Instagram, YouTube, and emerging platforms-balancing speed, creativity, and cultural relevance to keep Tinder at the center of the conversation.

The Role:

We're looking for a creator who doesn't just "make content"-you understand the internet. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. You'll concept, shoot, edit, and publish content across platforms like TikTok, Instagram, and YouTube-with a focus on speed, taste, and cultural relevance.

In addition to creating content yourself, you'll help run the day-to-day content engine by managing the content calendar, identifying what we should make, and collaborating with creators and cross-functional partners to bring ideas to life. This is a hybrid role for someone who can both execute and orchestrate.
Where you'll work:

This is a hybrid role and requires in-office collaboration three times per week in Los Angeles, CA.

In this role, you will:

  • Concept, shoot, edit, and publish platform-native content across TikTok, Instagram, YouTube, and emerging social platforms
  • Own and manage the day-to-day social content calendar, balancing planned campaigns with reactive cultural moments
  • Translate dating truths, internet trends, and audience behaviors into highly engaging content designed to drive conversation, sharing, and participation
  • Develop scalable content series and repeatable formats that strengthen Tinder's voice and increase audience engagement
  • Partner closely with Social Strategy, Brand, Product, and Partnerships teams to bring campaigns and launches to life in ways that feel culturally relevant and native to each platform
  • Brief, direct, and collaborate with external creators, freelancers, and talent partners to scale creative output when needed
  • Monitor performance metrics, audience feedback, and platform trends to refine creative direction and optimize content performance
  • Build content that reflects platform-specific creative best practices, including pacing, hooks, captions, editing style, and visual storytelling
  • Improve content workflows and creative systems to increase speed, efficiency, and scalability


Skills Required:

  • 4-6+ years of experience creating social content for a brand, media company, agency, or as an independent creator (portfolio required)
  • Strong understanding of social-first storytelling, internet culture, platform trends, and short-form video content
  • Proven ability to concept, shoot, edit, and publish content using tools such as CapCut, Adobe Premiere Pro, or similar platforms
  • Experience managing content calendars, balancing reactive and planned content, and translating performance insights into creative recommendations
  • Proven ability to collaborate cross-functionally with Brand, Product, Partnerships, creators, and external talent in a fast-paced environment
  • Strong communication, organizational, and creative judgment skills, with a high-ownership and hands-on approach
  • Bonus: On-camera experience or experience directing creators, talent, or influencer content


As a full-time employee, you'll enjoy:

  • Flexible Vacation, 10 Sick Days
  • Time off to volunteer and charitable donations matched up to $15,000 annually
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents) and family forming benefits
  • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
  • Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
  • Free subscription to Tinder Gold


$95,000 - $110,000 a year

The salary range for this position is $95,000 - $110,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

About Match.com

Match.com is an online dating service that was launched in 1995. The service is available in over 50 countries and is available in 12 languages. Match.com is owned by Match Group, which also owns other dating services such as Tinder, OkCupid, and Hinge. The company has been involved in several lawsuits, including a lawsuit filed by the Federal Trade Commission in 2019 alleging that the company used fake love interest ads to trick consumers into buying subscriptions.
Learn more about Match.com
Size
2,500 employees
Market Cap
$11.1 billion
Industry
Net Income
$128.5 million
5 Year Trend
+21.7%
Revenue
$2.3 billion
NASDAQ

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