Workday Job Profile:Site Creative & Content StrategyManager

Business/Posting Title:Site Creative & Content StrategyManager

Grade:10

Job Summary:

The Site Creative & Content Strategy Manager leads the editorial direction, onsite creative strategy, creative briefing, and asset workflow execution for Advance Auto Parts9 digital storefront. This role serves as the connective tissue between Merchandising, Creative, Marketing, and Site teams9shaping clear storytelling direction,establishingcreative standards, coordinating asset production, and ensuring content is delivered accurately, on time, and aligned to category and campaign priorities.

This role focuses on how stories come to life on site, translating merchandising and marketing strategies into compelling creative briefs, managing theendtoendasset pipeline, and ensuring all final assets meet brand standards and publishing requirements.The Site Creative & Content Strategy Manager plays a critical role in keeping creative development organized, efficient, and impactful across homepage, category, and campaign experiences.

What will you do?

Creative Strategy & Editorial Direction

• Define and evolve the onsite creative strategy, ensuring alignment with brand, merchandising, and marketing objectives

• Establishandmaintaincreative standards, principles, and guardrails to drive consistency across homepage, category, and campaign experiences

• Own the creative briefing process for onsite content, translating category priorities, campaigns, and customer needs into clear storytelling direction

• Write actionable creative briefs outlining narrative intent, messaging priorities, asset requirements, and success criteria

• Provide guidance on messaging clarity,valuepropositionarticulation, and content hierarchy to strengthen onsite storytelling

• Maintainan editorial perspective that ensures consistency of tone, voice, and brand expression across site experiences

Creative Production & Workflow Management

 Partner closely with Creative, Photography, and Copy teams to bring briefs to life through strong visual and editorial execution
 Manage the full lifecycle of creative assets from concept through delivery, including intake, timelines, reviews, and final handoff
 Track asset requests, milestones, and dependencies usingprojectmanagementtools and shared workflows
 Route creative for review and approval, incorporating feedback while maintaining scope, timelines, and quality standards

Asset Readiness & Publishing Support

• Review and approve creative assets for accuracy, brand consistency, adherence to onsite creative standards, and alignment with merchandising goals

• Ensure creative execution adheres toestablishedonsite creative standards, brand guidelines, and experience principles

• Partner with Site Merchandising teams to support asset readiness checks andlastmilecoordination ahead of launch

• Maintainclear documentation, trackers, and process standards to support predictable, repeatable execution

Planning, Alignment &CrossFunctionalCollaboration

• Maintain and evolve an editorial calendar tied to category moments, seasonal campaigns, and recurring content needs

• Continuouslyidentifyopportunities to improve creative workflows, tooling, and collaboration models

• Leadcrossfunctionalalignment across Merchandising, Marketing, Creative, and Ecommerce to define creative priorities, expectations, and sequencing

• Serve as the primary operational lead for onsite creative production, reducing friction and improving speed to market

• Drive clarity anddecisionmakingacross teams to ensure creative strategy, timelines, and outputsremainaligned to business goals

Qualifications:

• Strong creative operations and editorial mindset with the ability to translate strategy into clear, executable creative direction

• Proven ability to manage complex asset pipelines andcrossfunctionaltimelines

• High levelof organization, attention to detail, and ownership over deliverables

• Clear communicator comfortable working across creative, merchandising, and marketing teams

• Demonstrated ability to define creative strategy and set standards that guide scalable execution

• Strongcrossfunctionalleadership skills, with experience aligning multiple stakeholders around shared creative goals

Certifications, Experience, and Education:

Experience:

• 5-7years of experience in editorial content, creative project management, digital production, or related roles
• Demonstrated experience writing strong creative briefs and partnering with design and copy teams
• Proven ability to manage creative workflows, asset pipelines, andcrossfunctionaltimelines
• Proficiency with creative asset tools andprojectmanagementplatforms
• Experience supporting ecommerce, retail, or marketing teams preferred
• Familiarity with campaign development, photo direction, or content production workflows a plus

Education:

• Bachelors degreerequiredin Marketing, Communications, Creative Writing, Digital Media, Business, Merchandising, or a related field; equivalent professional experience may be considered.

Benefits Summary:

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits.
Learn more here: https://jobs.advanceautoparts.com/us/en/benefits