The Role:The Content Manager is responsible for leading the strategic planning, creation, and optimization of content across all marketing and enablement channels. This role develops a comprehensive content strategy that effectively supports demand generation, sales enablement, brand building, and deep customer engagement - including establishing the company as a credible, differentiated voice in the market, developing thought leadership content that builds category authority, and shaping how target audiences perceive and engage with the brand.
The Responsibilities:- Leads the company's content strategy, overseeing the entire process from foundational research and strategic planning to execution and performance monitoring.
- Develops and stewards the company's editorial point of view, identifying and articulating the perspectives, industry stances, and forward-looking narratives that differentiate the brand in the market.
- Manages organic and paid social media, including strategic planning, campaign optimization, and channel execution to maximize reach and engagement.
- Owns company newsletters, managing the editorial calendar, content creation, publishing workflow, and optimization for subscriber engagement.
- Acts as the primary editor and proofreader for content across the entire organization (Marketing, Sales, Customer Success, Product Marketing, etc.), ensuring a unified, consistent, and high-quality brand voice.
- Creates and manages high-quality public content (blogs, case studies, social, webinars, videos, emails, etc.), engaging marketing campaign content (digital and print ads, landing page content, conference signage, etc.) and essential internal Sales/CS enablement content (market intelligence, competitive intelligence, talking points, email snippets, etc.).
- Monitors competitive content and market narratives to identify positioning opportunities and ensure the company's content is differentiated and ahead of industry conversation.
- Partners strategically with Product Marketing, Sales, Service Delivery, and other stakeholders to ensure content accuracy, relevance, and alignment with overarching company goals.
- Tracks and analyzes content performance, engagement, and conversions to inform future strategy and measure content ROI.
- Manages content workflows and approvals, maintaining a regular schedule for asset updates and refreshes across all platforms.
- Owns and governs the brand voice, tone, personality, and style across all company communications.
- Maintains and manages multiple central content repositories, ensuring all assets are consistently updated with new and refreshed marketing, sales, and customer success assets.
The Desired Attributes:- Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.
- 5+ years of content marketing or other relevant experience.
- Strong writing and editing skills with a professional portfolio.
- Demonstrated experience building or executing thought leadership programs, including long-form content strategy or industry narrative campaigns.
- Experience with SEO, GEO / AEO, CMS platforms, marketing automation platforms, and analytics tools.
- Ability to manage multiple complex projects with exceptional cross-functional communication skills.
The Benefits:- Competitive Salary
- Exceptional Benefits:
- 401(k) plan with company matching & immediate vesting schedule (100% of the 1st 3% and 50% of the next 2%)
- BCBS Health, Dental, & Vision Insurance with generous employer funding for employees and dependents
- Generous flexible time off approach
- Professional development
- Remote and hybrid first organization
- Great working environment with a team of exceptional people
- Learn more at www.meazurelearning.com
