Shopper Marketing & Ecomm Manager

Kenvue

$124K — $175K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 6-9 years of experience in shopper marketing, ecommerce, digital marketing, analytics, or related roles.
  • Experience in CPG and/or retail (Sams Club or Walmart preferred).
  • Strong understanding of retail media, digital marketing, and ecommerce fundamentals.
  • Familiarity with ecommerce/retail tools such as Scintilla, Stackline, or Salsify preferred.
  • Strong analytical mindset with ability to synthesize data into actionable insights.
  • Excellent communication and storytelling skills.

Responsibilities

  • Lead development and execution of insight-driven omnichannel campaigns aligned to brand priorities and growth objectives.
  • Own planning, stewardship, optimization, and reconciliation of shopper marketing budget.
  • Manage approximately 50 media and print projects from brief through execution, optimization, and learning integration.
  • Serve as a credible partner across various stakeholders to drive customer-centric activation plans.
  • Ensure digital shelf readiness including content accuracy, availability, and conversion opportunities.
  • Identify opportunities across content, taxonomy, search, and merchandising to improve conversion and shopper engagement.
  • Translate complex data into clear, actionable business insights.

Benefits

  • Competitive Benefit Package*
  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!
  • Learning & Development Opportunities
  • Kenvue Impact Networks
Full Job Description
Shopper Marketing & Ecomm Manager

Role reports to:

Director Omni Performance Mass and Club

Location:

North America, United States, Arkansas, Rogers

Work Location:

Hybrid

What you will do

AsManager,Omnichannel Marketing & Ecommerce, you willlead the development, execution, optimization, andperformance management ofintegratedshoppermarketing and ecommerce programsfor Sams Club.

Responsibilities:

Omnichannel & Shopper Marketing

  • Leaddevelopment and execution ofinsight-driven omnichannel campaignsaligned to brand priorities,Sams Club strategies, and Joint Business Planning growth objectives.

  • Own planning, stewardship, optimization, and reconciliation ofshopper marketing budget.

  • Lead approximately50 media and print projectsfrom brief through execution, optimization, recap, and learning integration.

  • Serve as a credible day-to-day partner across Sams Club, MAP, sales, brand, agency, ecommerce, and merchandising stakeholders to drive customer-centric activation plans.

Ecommerce & Digital Shelf Excellence

  • Owndigital shelfreadiness andhealth, includingcontent accuracy, availability, ratings & reviews, search visibility, and conversion opportunities.

  • Leadnew item launch and online assortment readiness, ensuring timely PDP setup, asset submission, item setup follow-through, and customer content partner alignment.

  • Manage PDP execution, ensuring ecommerce readiness is delivered with speed, accuracy, and strategic ownership.

  • Identify opportunities across content, taxonomy, search, and merchandising to improveconversion, shopper engagement, and digital sales growth.

Analytics, Reporting & Insights

  • Translate campaign, content, ecommerce, shopper, and business performance intoclear recommendationsthat influence activation strategy and growth plans.

  • Leverage 6P data (product, price, placement, promotion, etc.) to buildinsight-driven storytelling.

  • Develop presentations and narratives that translate complex data intoclear, actionable business insights.

Strategy & Optimization

  • Independently prioritize work across high-volume projects, shifting business needs, and multiple stakeholders while maintaining strong governance and accountability.

  • Influencesite experience,merchandising strategies, and customer-facing recommendationsto drive sales, share,andlong-term Sams Clubgrowth.

What Were Looking For:

  • Bachelors degree required.

  • 69years of experience inshopper marketing, ecommerce, digital marketing, analytics, or related roles.

  • Experience inCPG and/or retail (Sams Club or Walmart preferred).

  • Strong understanding ofretail media, digital marketing, and ecommerce fundamentals.

  • Experience withanalytics and reporting tools(Excel, Tableau, Power BI).

  • Familiarity with ecommerce/retail tools such asScintilla, Stackline,Profitero, IRI, Flywheel,Pacvue, or Salsifypreferred.

  • Strong analytical mindset with ability to synthesize data into actionable insights.

  • Excellent communication and storytelling skills.

  • Ability to operate in afast-paced, matrixed environmentand manage multiple priorities.

  • Curious, proactive, and solutions-oriented.

Why This Role Stands Out:

  • End-to-end ownership acrossshopper marketing + ecommerce + retail media.

  • Direct exposure toSams Club as a key strategic partner.

  • Hands-on experience withdigital shelf, content optimization, and performance analytics.

  • Strong cross-functional visibility across brand, sales, and media teams.

Whats in it for you

Annual base salary for new hires in this position ranges:

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidates skills, experience, education level & other job-related factors.

  • Competitive Benefit Package*

  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!

  • Learning & Development Opportunities

  • Kenvuer Impact Networks

  • This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

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