About the Role:We're looking for a hands-on SEO/GEO operator to
own organic and AI search from
analysis through
execution. This is
not simply a strategy or advisory role - you
identify opportunities and lead their implementation through hands-on execution and delegation. The ideal candidate is motivated by genuine ownership and the autonomy to act decisively on it. If this opportunity sounds like a great fit, we'd love to speak with you.
Duties & Responsibilities:Audit & Opportunity Identification- Analyze site performance across SEO and AI search (GEO): technical issues, content gaps, high/low-performing pages, and backlink opportunities
- Conduct competitor analysis and identify traffic gaps
- Prioritize actions by impact
Execution- Implement on-page improvements directly or guide others through it: metadata, internal linking, content updates
- Make technical fixes or drive them through engineering
- Improve site structure, templates, and taxonomy
AI & Automation- Build or leverage AI workflows to automate keyword research, gap analysis, and content optimization at scale
- Improve the efficiency and scalability of SEO operations
Performance Tracking- Set up and manage SEO/GEO monitoring tools
- Track rankings, traffic, indexing, and performance
- Report on shipped work and measurable impact
Cross-Functional Duties- Partner with product and engineering to scope and ship SEO initiatives
- Support marketing on content strategy
Essential Skills & Qualifications:- 5+ years of hands-on SEO/GEO experience with proven, measurable traffic impact
- Strong technical SEO expertise in improving site structure, indexing, crawlability, duplication.
- Proven examples of executing SEO changes, either hands-on in a CMS or by leading others through implementation
- Ability to conduct keyword research, backlink analysis, and competitor benchmarking
- Work cross-functionally with product and engineers to deliver SEO initiatives
- Skilled at using AI tools to scale SEO workflows
- Have built automations, scripts, or agents
- Fluent in English
- Legally entitled to work in Canada
Additional Preferred Qualifications:- Basic coding ability (HTML, CSS, JS; Python a plus) is an asset, not a requirement
- Familiarity with AI search, LLM-driven discovery, and MCP
- Able to work 2 days per week in one of Rentsync's regional offices (Toronto, St. Catharines or Montreal)
The pay range for this role is:
105,000 - 115,000 CAD per year (Canada)
