Salesforce

Senior Writer & Editor, UXCD (Digital Success)

Salesforce$95K — $115K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of editorial experience, preferably in tech or marketing.
  • BA in English or related field.
  • Familiarity with style guides like Microsoft Style or AP Stylebook to support editorial decisions.
  • Strong research skills with the ability to make clear editorial choices in ambiguous situations.
  • Experience in providing constructive feedback to non-editorial team members.
  • Proven ability to collaborate within cross-functional teams, including customer success and design.
  • Excellent communication, storytelling, and presentation skills for diverse audiences.
  • Ability to simplify complex concepts into accessible language.
  • Competence in process documentation and project management.
  • Experience with Google Workspace, especially Docs and Slides.
  • Basic knowledge of AI tools for refining content.

Responsibilities

  • Write and edit video scripts based on feedback from stakeholders across production phases.
  • Incorporate script edits during video production for alignment with creative briefs.
  • Conduct pre-production reviews for video clarity and on-screen copy accuracy.
  • Edit Knowledge Articles to enhance structure and customer flow through stakeholder collaboration.
  • Align with content strategists on email strategy briefs and copy direction.
  • Craft all components of email copy, maintaining established templates and standards.
  • Oversee the entire email copy review cycle, including stakeholder feedback and final document delivery.
  • Create content for executive-facing presentations and event materials.
  • Edit UX copy for in-product experiences, ensuring clarity in microcopy and error messages.
  • Contribute to editorial resources for UX and Digital Success through collaboration.
  • Ensure content meets global accessibility and Salesforce brand voice standards.
  • Test and improve internal editorial tools in use.
  • Review peers' work to uphold UXCD quality standards.

Benefits

  • Opportunity to work at the intersection of design and strategy.
  • Fast-paced environment that encourages building processes creatively.
  • Collaborative culture involving cross-functional teams.
  • Possibility of contributing to a global customer audience.
  • Engagement in variety of content formats beyond traditional editing.
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

Role Overview

The Senior Writer & Editor role is part of the Creative team within User Experience & Creative Design (UXCD) and supports the Digital Success organization within the broader Customer Success ecosystem.

This isn't a narrow copyediting position, it's a hybrid editorial and writing role that shapes how customers experience Agentforce and Salesforce products across every touchpoint: written, visual, and conversational.

You'll work at the intersection of design and strategy. On any given week, you might be polishing UX copy for a new feature, writing and editing an email campaign, crafting how-to video scripts, or leading editorial reviews on a cross-functional initiative with product managers, UX designers, and creative strategists. You'll also help define our quality standards by contributing to and enforcing style guide rules and using AI tools to scale reviews for speed and consistency.   

This role suits someone who thrives on variety and ownership. You won't just execute assignments. You'll often be the editorial voice in the room, making judgment calls on tone, clarity, and customer experience, and coordinating review cycles that touch everyone from individual writers to exec-level stakeholders. The work moves fast and our processes evolve with the pace of work, so you'll need to be comfortable building structure as you go, not just following an existing playbook. 

Responsibilities: 

  • Write and edit video scripts for product how-to and campaign videos, incorporating stakeholder feedback across multiple review rounds and partnering with video production, product managers, and business stakeholders. 

  • Incorporate script edits during video production to ensure the final video flows well and is aligned to the creative brief. 

  • Conduct pre-production video reviews to ensure clarity and on-screen copy accuracy. 

  • Edit and revise Knowledge Articles for structure, clarity, and customer flow, partnering with stakeholders through multiple rounds of review before publishing. 

  • Review email strategy briefs and partner with content strategists to align on copy direction before drafting.

  • Write all email copy components — subject lines, preheaders, headlines, body copy, and CTAs — using established templates and style standards

  • Manage the full email copy review cycle: internal cross-modality review, up to two rounds of stakeholder feedback, and delivery of final comment-resolved copy documents.

  • Write and edit content for executive-facing slide decks, Salesforce Innovation Center (SIC) presentations, and event content.

  • Write and edit UX copy across in-product experiences, including microcopy, error messages, and CTAs. 

  • Maintain and contribute to shared editorial resources for UXCD and Digital Success through cross-functional partnership with other editorial teams at Salesforce. 

  • Ensure content meets accessibility and plain-language standards appropriate for a global audience, while aligning to Salesforce brand guidelines for voice and tone. 

  • Participate in testing and refining internal editorial tooling, including Gemini Gems and Slackbot Skills. 

  • Review work from peers and external creative partners to ensure it meets UXCD quality standards. 

Please include a portfolio of 1-2 editorial projects with details of your direct contributions with your application. 

Qualifications:

  • 3 to 5 years of experience in an editorial role, tech or marketing preferred, with demonstrated expertise across multiple content types. 

  • BA in English or a related discipline. 

  • Demonstrated experience applying rules from guides like the Microsoft Style Writing guide or AP Stylebook, and defending your editorial decisions to stakeholders. 

  • Ability to research information, navigate ambiguity, and make a solid editorial decision. 

  • Experience providing content feedback to non-editorial stakeholders in a kind and professional manner. 

  • Experience working in cross-functional teams (e.g. customer success, engineering, design, product management, and marketing).

  • Excellent project management, communication, storytelling, and presentation skills.

  • Ability to quickly grasp technological and business concepts and translate them into plain language for customers. 

  • Ability to tailor content to audiences and personas and apply Salesforce tone and voice appropriately. 

  • Acumen for process and documentation. 

  • Google Workspace experience, especially Google Docs and Google Slides. 

  • Basic AI proficiency to generate, fact-check, and refine draft content.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

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