eMarketer

Senior Writer/Analyst, Ad Tech & AI Briefings

eMarketer$100K — $110K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in writing and analysis within advertising, ad tech, or related fields.
  • Proven ability to produce compelling, data-driven content under tight deadlines.
  • Strong public speaking skills for presentations, conferences, and media engagement.
  • Skilled in creating visually engaging data representations to enhance storytelling.
  • Expertise in navigating and interpreting complex data sets toward actionable insights.

Responsibilities

  • Research and develop approximately 10 articles per week on technology, AI, and marketing intersections.
  • Produce original insights aimed at aiding client decision-making amid industry changes.
  • Design data-centric visualizations that complement and enrich written analysis.
  • Ensure content meets quality standards and delivers actionable insights to clients.
  • Develop 5-6 in-depth reports annually tailored to the interests of the executive audience.
  • Provide feedback to peers to enhance the quality of team outputs.
  • Actively engage with industry communities through social media and events.

Benefits

  • Unlimited PTO along with 10 paid holidays and 16 weeks of parental leave.
  • Comprehensive medical, dental, and vision insurance coverage.
  • Matched and vested 401k plan for financial security.
  • Access to financial planning resources and mental health support.
  • Commuter benefits, phone reimbursement, and gym membership discounts.
Full Job Description
We're hiring a Senior Writer/Analyst to lead our ad tech and AI content for our subscription newsletter team at EMARKETER.

The Role and Team:

EMARKETER's Briefings are a suite of premium subscription newsletters reaching tens of thousands of business professionals daily. We are seeking a Senior Writer/Analyst - a high-profile industry authority with a distinct point of view to write daily content for our Tech, AI, and Marketing & Advertising Briefings.

In this role, you will deeply own the ad tech beat, demystifying the economics of programmatic transactions, ad measurement, and consumer data, while also covering broader consumer tech and emerging tech trends. That's everything from how AI, CTV, AR/VR, social media and wearables developments are reshaping marketing strategies, content creation, and customer engagement. You will translate complex market shifts into sharp, data-backed, and actionable takeaways for an executive audience. Beyond writing, you will serve as a subject matter expert and represent EMARKETER at industry conferences, webinars, and client events, building a reputation as a trusted, data-driven expert on the industry and a go-to resource both internally and externally. This position is ideal for a highly analytical writer who is ready to put a stake in the ground on industry predictions and bridge the gap between deep-dive research and high-impact daily media.

This is a hybrid role based out of our New York City office, with regular in-office expectations.

Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future. Candidates must be within commuting distance of our New York City office. Relocation assistance is not available.

The Ideal Candidate is:
  • An analyst or practitioner who understands the landscape and dynamics of ad tech, consumer tech, and AI and is knowledgeable about the broader advertising market.
  • An exceptional communicator who can identify the "so what" in business news and translate high-level concepts into high-impact, concise, and actionable insights.
  • A visual storyteller with a sharp eye for data and the ability to translate complex data sets into compelling visualizations that anchor and elevate our stories.
  • An innovator whochallenges the status quo, pilots new formats, and identifies untapped coverage opportunities.
  • A data-focused analyst with the ability to quickly sort through masses of data, find interesting trends, and convey them in a digestible way.
  • A team player who thrives in a fast-paced and rapidly changing collaborative environment.

Key Responsibilities:
  • Pitch, research, and produce insightful and data-driven content in daily newsletter products on the intersections of tech, AI, and marketing. ~10 articles per week.
  • Create forward-looking original insights to guide client decision-making on trends, disruptions and challenges.
  • Create engaging data-centric charts and graphics that support your analysis and help tell stories.
  • Ensure all deliverables include sharp data analytics, meet our high quality standards, publish on schedule, and provide actionable insights that help clients get their jobs done.
  • Deliver tightly structured, insightful and actionable reports (~5-6 per year) and presentations tailored to the key needs of our audience.
  • Provide constructive peer feedback to fellow analysts across the marketing, media and ad tech team as they develop and produce stories.
  • Engage proactively with the industry community through social media like LinkedIn, at major conferences, and in the media.
  • Represent EMARKETER at conferences, webinars, and in media as an industry thought leader.
  • Join sales calls on an ad hoc basis to talk about your research.
  • Deliver on sponsored and paid presentations, webinars and podcasts as needed.

Desired Skills & Experience:
  • Background in a role involving writing and analysis centered on advertising or adtech (e.g., market research, data-driven journalism, consulting); ideally with a few years of industry experience.
  • Ability to work in a fast-paced environment with daily deadlines and quick turnaround times.
  • Public speaking experience with client presentations, industry events, media appearances and/or webinars.
  • Expertise in creating and delivering memorable, story-driven presentations.
  • Ability to multitask and prioritize as assignments shift in a fast-paced, deadline-driven environment.
  • Exceptional writing, charting, data comparison, and analysis skills.
Salary & Benefits:
  • Base salary: $100,000-$110,000 (dependent on skills, experience, and competencies)
  • Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
  • Comprehensive medical, dental, and vision insurance plans
  • Matched and vested 401k plan
  • Access to resources for financial planning guidance, family planning services, mental health reach-out, and Employee Assistance Programs (EAP)
  • Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more


Salary for the role is commensurate with experience and depends on a number of factors, including a candidate's qualifications, skills, competencies and experience.

US pay range

$100,000-$110,000 USD

If this sounds like a great job for you, please apply online and tell us a bit about why you're a good fit for the role.
Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.

About eMarketer

eMarketer is a market research company that provides insights and trends related to digital marketing, media and commerce. The company was founded in 1996 and is headquartered in New York City. eMarketer's research is based on data from thousands of sources, including surveys, interviews, and publicly available data. The company's clients include marketers, advertisers, and media companies who use eMarketer's insights to inform their strategies and decision-making. eMarketer is known for its accurate and reliable research, and is considered a leading authority on digital marketing trends.
Learn more about eMarketer
Size
200 employees
Industry
Founded
1998

Similar Jobs

More Jobs at eMarketer

More Media Jobs

Find similar Senior Writer/Analyst, Ad Tech & AI Briefings jobs: