Learfield

Senior Vice President, Data Strategy & Analytics

Learfield$250K — $300K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in data, analytics, or data engineering with senior leadership experience
  • Experience leading multidisciplinary teams in data architecture and product development
  • Hands-on experience with cloud data platforms like Snowflake or Databricks
  • Familiarity with AI techniques including LLMs for data accessibility
  • Proven track record in leveraging data for personalization and revenue growth
  • Strong understanding of data governance and privacy for consumer data
  • Excellent skills in executive communication and stakeholder management

Responsibilities

  • Define and execute enterprise data strategy in partnership with executive leadership
  • Lead a diverse team of over 15 professionals in product management and data analytics
  • Translate technical data capabilities into business value with cross-functional collaboration
  • Manage Learfield's comprehensive data platform for analytics and commercialization
  • Establish data governance and compliance for large-scale data usage
  • Drive product development to enhance engagement and revenue generation for clients
  • Utilize analytics to demonstrate client ROI and uncover new sponsorship opportunities

Benefits

  • Medical, Dental, Vision insurance
  • Health Savings Account
  • Life Insurance and additional coverage options
  • Flexible Paid Time Off (minimum 10+ days annually)
  • 20 Paid Holidays
  • 401(k) Plan with company match
  • Short and Long Term Disability insurance
Full Job Description
The Senior Vice President, Data Strategy & Analytics will define our enterprise data strategy, accelerate commercialization through data products and AI, and deliver actionable insights that strengthen relationships with school partners, empower sponsorship sales, and drive measurable business growth.

Essential Duties & Responsibilities:

Strategy & Leadership

  • Partner with the Chief Data & Technology Officer and our corporate strategy team to define and execute Learfield's enterprise data strategy, aligning data, AI, engineering, and product investments with business growth and client outcomes. 
  • Lead, develop and evolve a team of 15+ across product managers, data engineers, and BI analysts —while evaluating organizational structure and capabilities to support future growth. 
  • Effectively partner with executive, product, sales, and client-facing teams to translate data capabilities into commercial value and competitive differentiation.

Data Architecture & Platform

  • Own and evolve Learfield's enterprise data platform spanning fan identity, ticketing, donations, digital engagement, sponsorship, campaign, and marketing data to create a scalable foundation for analytics, activation, and commercialization.
  • Establish strong data governance, quality, privacy, and compliance practices appropriate for handling large volumes of consumer and transactional data.
  • Build and operate data clean rooms to enable secure, privacy-safe data collaboration with sponsors, partners, and clients.

Drive Data & Products With Commercial Impact

  • Drive a product-led approach to data by developing scalable products that create measurable value for schools, brand partners, sponsorship sales, and internal stakeholders. 
  • Advance audience segmentation and personalization capabilities that improve fan engagement, ticket sales, fundraising, sponsorship activation, and digital marketing performance
  • Leverage data to unlock new sponsorship opportunities, improve campaign measurement, enable premium sponsorship pricing, and create new revenue opportunities for Learfield and its partners.
  • Deliver analytics and BI that quantify fan engagement and revenue generation and clearly demonstrate ROI to clients.
  • Serve as a senior, credible voice with strategic clients and partners on data strategy, capabilities, and value.
  • Guide the team to build native-AI sematic layers across disparate datasets leveraging agentic AI — LLM-powered interfaces, natural-language querying, and intelligent data services that make insights accessible to non-technical users.
  • Define the common data model and semantic layer that connects fan, ticketing, donation, campaign, web, email, and partner data into trusted metrics, reusable segments, and activation-ready audiences.

Minimum Qualifications:

  • 15+ years of experience in data, analytics, or data engineering, including significant time in senior leadership roles.
  • Demonstrated experience building and leading multidisciplinary teams (engineering, product, and analytics) of people across both enterprise data architecture and data products — not just one or the other.
  • Hands-on experience with leading cloud data providers such as Snowflake or Databricks is required.
  • Experience applying LLMs and other AI-native approaches to make data accessible and actionable.
  • Demonstrated success using data to power personalization, fan/customer engagement, and revenue generation.
  • Strong grounding in data governance, privacy, and security for large-scale consumer and transactional data.
  • Excellent executive communication and stakeholder management, including client-facing experience.

Preferred Qualifications:

  • Hands-on familiarity with data clean rooms and privacy-safe data collaboration.
  • Experience in live events, sports, ticketing, fundraising/donations, or college athletics.
  • Background in ad tech, MarTech, and/or sponsorship measurement.
  • Experience commercializing data products in a B2B software environment.

Pay Transparency:

The approximate national base pay range for this position is $250,000 to $300,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

About Learfield

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development; and venue and technology systems through its affiliated companies.

Learfield Careers

Joining Learfield presents an unparalleled opportunity to become part of a team that prides itself on innovation, leadership, and a dynamic company culture. Learfield is a leader in collegiate sports marketing, offering professionals a unique chance to be at the forefront of sports and entertainment industries.

Explore Job Opportunities

Learfield is actively seeking talented individuals who are eager to foster their skills and grow their careers in a vibrant, supportive environment. The company offers a variety of job opportunities that cater to a range of professional interests and expertise.

Professional Growth and Development

At Learfield, career growth is a cornerstone of the employment experience. With comprehensive diversity training programs and leadership development opportunities, employees are equipped to advance their careers and expand their professional capabilities. Learfield is committed to fostering an inclusive environment where every team member can thrive.

Internship Programs

Learfield’s internship programs provide invaluable industry experience, networking opportunities, and a chance to work on real projects that impact the company and its clients. Internships are designed to develop the foundational skills needed to succeed in a fast-paced, ever-evolving industry.

Benefits and Company Culture

Learfield places a high priority on the well-being and satisfaction of its team members, offering competitive benefits and a culture that promotes work-life balance. The company’s commitment to diversity and inclusion is evident in its workplace initiatives and the supportive network it creates.

Hiring Process

The hiring process at Learfield is designed to be transparent and engaging, starting from the initial application to the final interview. Candidates are encouraged to showcase their skills and experiences through their resume and during interviews, where they meet with current team members and learn more about the position and the company’s values.

Join the Team

Learfield is looking for passionate, curious, and innovative individuals to join its team. Explore open positions that match your skills and interests on the Learfield Careers page. Discover how your expertise can contribute to the company’s ongoing success and leadership in the collegiate sports marketing industry.

Stay Connected

Keep up to date with the latest news, career tips, and industry insights through Learfield’s Careers Blog. Personalize your experience by subscribing to job alert emails tailored to your career preferences and be the first to know about new opportunities and company developments.

Networking and Innovation

At Learfield, networking and innovation go hand in hand, creating a stimulating environment that encourages professional growth and creative problem-solving. Team members are encouraged to collaborate and share ideas, driving the company forward in its mission to lead and transform the collegiate sports marketing landscape.

Career Advancement

With Learfield, the path to career advancement is clear and attainable. Through continuous learning, mentorship, and practical experience, team members are well-positioned to navigate their professional journeys and achieve their career goals.

Explore Learfield Jobs

Search for opportunities that align with your career aspirations. Learfield is hiring now—be part of a team that values innovation, leadership, and a diverse range of skills and backgrounds.
Learn more about Learfield
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1,001 employees
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