Team Overview

The SVP of Consumer Interactive owns the performance of the Direct-to- Consumer business: this role will be directly accountable for the financial performance of the Direct to Consumer channel, including revenues and acquisition. They will lead acquisition, CRM/Lifecycle Marketing and Analytics & Reporting as integral capabilities. This role reports to the President of US Markets and Consumer Interactive. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

• Direct Acquisition & Brand Marketing
  • Brand awareness and demand generation
  • Paid and organic acquisition, including search, display and affiliate
  • AIdriven and emerging discovery surfaces
  • Creative and content strategy
  • Marketing operations and compliance
• CRM and Lifecycle Marketing
  • Consumer Lifecycle marketing
  • Overall monetization through subscription upgrades and Offer Management
• Marketing Strategy & Optimization
  • Product positioning and gotomarket alignment
  • Testing, experimentation, and continuous optimization

Key Responsibilities

Strategic Leadership:

• Define and execute the multi-year strategy for the Consumer Interactive business, aligning with TransUnions global growth priorities

Operational Leadership:

• Manage the performance of the Direct-to-Consumer channel, ensuring we meet the strategic growth and revenue goals.
• Ensure marketing operations, compliance, and reporting infrastructure enable speed and scale.
• Create clarity across teams by aligning execution, engagement, and analytics around common performance and acquisition goals.
• Partner across the Consumer Solutions, Legal, Risk, Compliance, Operations, Global Technology to support alignment and prioritization.

Acquisition Strategy & Execution:

• Own the acquisition focused marketing strategy, ensuring all channels operate against a unified growth objective.
• Translate strategy into coordinated execution across direct, brand, engine and partnership marketing.
• Drive disciplined testing and optimization across channels to improve acquisition outcomes.

CRM & Lifecycle Engagement:

• Lead CRM and lifecycle marketing, including email and notification-based engagement, as a core extension of acquisition.
• Ensure CRM execution supports acquisition efficiency, activation, retention, and engagement.
• Align engagement programs with acquisition campaigns to deliver a cohesive customer journey.

Analytics, Reporting & Insight:

• Own Analytics & Reportingas a firstclass function supporting marketing and operational decisions.
• Oversee data science, web analytics, and enterprise data reporting to ensure performance visibility.
• Establish clear reporting that connects marketing activity to performance outcomes.

Success Measures

• Effectiveness of new user acquisitionacross all owned and paid channels
• Cohesion between acquisition execution, subscriber upgrades performance, CRM engagement, and analytics insight
• Quality, consistency, and actionability of analytics and reporting supporting marketing decisions, product delivery, and compliance

Required Knowledge and Experiences

• 15+ years of progressive leadership experience in consumer digital products, fintech, identity solutions, or datadriven platforms, with meaningful exposure to B2C business models and consumer growth strategies.
• Proven track record of full P&L ownership, including scaling highgrowth consumer businesses through customer acquisition, retention, and monetization initiatives.
• Demonstrated experience driving customer acquisition and marketing performance, with a strong understanding of funnel economics, unit economics, and ROIdriven growth levers across digital channels.
• Deep understanding of consumer marketing performance, including demand generation, conversion optimization, lifecycle marketing, and the measurement of growth effectiveness at scale.
• Strong understanding of credit, identity, fraud, and regulatory environments, and the ability to translate complex data and risk frameworks into consumerrelevant value propositions.
• Demonstrated ability to lead crossfunctional teams spanning product, marketing, data, technology, and operations, and to influence at the executive and board level.
• Experience operating in an organization undergoing significant transformation across products, customer experience, or gotomarket models preferred.
• Exceptional communication, presentation, and stakeholder management skills, with the ability to align teams around a clear consumer growth narrative.
• Experience leading global teams and navigating complex, matrixed environments while driving consistent execution and performance outcomes.
• Bachelors degree required; MBA or equivalent advanced degree preferred.

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Benefits that support every part of your life:

At TransUnion, we design benefits to help youfeel well, do well, and plan wellfrom day one.

For Your Health: Enjoyday-one eligibilityfor medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose taxadvantagedHSAandFSAaccounts to make everyday care more affordable.

For Your Protection: Weve got your back withcompanypaid basic life and AD&D, optionalvoluntary life and AD&Dfor you and your family, andshortand longterm disability. You can also opt into alegal plan,pet insurance, andtravel accident coverage.

For Your Family: Fromadoption assistance and fertility planning coveragetocaregiver support, were here for every chapter. AccessDependent Care FSA for possibility of an employer match, a complimentaryCare[redacted]membership, andup to 12 weeks of paid parental leavewith eligibility for a thoughtful, gradual return.

For Your Future: Build toward whats next with our401(k) with employer matchandEmployee Stock Purchase Plan (ESPP). Tapfinancial wellness resources,career coaching, and optionallongterm care insuranceto plan confidently.

For You: Grow and recharge withtuition reimbursement,flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employeediscounts,charitable gift matching, andpaid volunteer time off, plus corporate volunteer events that make it easy to give back.

For Your Wellness: Access24/7 supportincluding professionaltherapy,coaching, and emotional wellbeing programs alongside guided meditation and resources that supportphysical, mental, social, and financial wellness.

Pay Scale Information:

The U.S. base salary range for this position is $225,800.00 - $474,300.00 *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individuals education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnions annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnions Internal Job Title:

SVP, Product Marketing

Company:

TrueLink