We are looking for a Senior Signals Specialist to join our Technical Solutions team and serve as a trusted technical partner for advertisers implementing and optimizing their ad signals. In this role, you will work closely with priority advertisers to assess their technical stack, onboard them to conversions API and pixel-based solutions, and ensure high-quality signal capture through rigorous testing and QA. You will also support non-priority advertisers through reactive troubleshooting, partnering with sales and cross-functional teams to diagnose and resolve signal-related issues efficiently. This is a hands-on, client facing role for someone who enjoys translating complex technical concepts into practical solutions that unlock performance outcomes. Please note that this role is required to work in person from our NYC office 1-2 days per week. Responsibilities: • Act as the technical subject matter expert for advertiser signal integrations, including CAPI and pixels • Lead technical discovery calls to understand advertisers' tech stacks • Guide advertisers through end-to-end CAPI onboarding, including implementation, configuration, and validation • Perform QA and debugging to ensure accurate, complete, and deduplicated event data • Advise on best practices for event design, data mapping, and measurement strategy • Troubleshoot signal issues • Diagnose discrepancies related to data loss, event mismatches, deduplication, and attribution gaps • Provide clear, actionable guidance to advertisers and internal stakeholders to resolve issues efficiently • Partner with sales, product, and engineering to unblock advertiser issues and surface recurring signal gaps • Identify trends in advertiser challenges and contribute feedback to improve tooling, documentation, and workflows • Help shape internal best practices and playbooks for signal implementation and support Required Qualifications: • 7+ years of experience in ad tech or related roles • Hands-on experience with CAPI, pixels, and partner integrations • Strong understanding of ads signals including events, attribution, and data pipelines • Experience working directly with external clients in a technical or consultative capacity • Ability to troubleshoot complex technical issues across frontend systems • Strong communication skills with the ability to explain technical concepts to non-technical audiences • BA/BS Degree Benefits: • Comprehensive Healthcare Benefits and Income Replacement Programs • 401k with Employer Match • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support • Family Planning Support • Gender-Affirming Care • Mental Health & Coaching Benefits • Flexible Vacation & Paid Volunteer Time Off • Generous Paid Parental Leave Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $167,500-$234,500 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.