WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

Position Summary:

The Senior Manager, Strategic Planning supports the development and implementation of fan growth strategies through strategic analysis, business planning, performance measurement and cross-functional program management.

This role serves as a key contributor to the Global Fan Marketing strategy function, helping transform consumer insights, business performance and market intelligence into actionable recommendations that guide marketing priorities and enterprise decision making.

Working across Global Fan Marketing and broader cross-functional teams, the Senior Manager manages strategic planning workstreams, develops executive-ready analyses, monitors business performance and helps establish scalable planning processes that strengthen the NBA's fan growth capabilities.

Major Responsibilities:
Strategic Planning

• Support the development of fan growth strategies through research, analysis and business planning.
• Coordinate annual planning cycles, strategic reviews and priority-setting initiatives.
• Develop executive presentations, business cases and strategic recommendations for senior leadership.
• Maintain planning frameworks, strategic roadmaps and organizational priorities.

Audience & Business Analysis

• Analyze fan behavior, consumer insights, business performance and industry trends to identify opportunities for growth.
• Partner with Consumer Insights and Data Strategy & Analytics to translate data into actionable business recommendations.
• Conduct competitive benchmarking and marketplace assessments to inform strategic decision making.
• Support audience prioritization and opportunity sizing exercises.

Performance Measurement

• Develop dashboards, scorecards and reporting that evaluate fan growth initiatives.
• Track performance against strategic objectives and identify optimization opportunities.
• Support measurement frameworks that enable consistent evaluation across Global Fan Marketing.
• Synthesize complex data into clear insights for leadership.

Cross-Functional Program Management

• Coordinate and support strategic initiatives across cross-functional groups league-wide.
• Manage project timelines, stakeholder communications and strategic deliverables.
• Capture organizational learnings and develop repeatable planning processes.
• Support executive meetings, strategic workshops and business reviews.

Team Contribution

• Foster a culture of cross-functional collaboration.
• Promote best practices in strategic thinking, planning and business analysis.

Required Education/Professional Experience:

• Bachelor's degree required.
• 5+ years of experience in strategy, marketing, consulting, analytics or related disciplines.
• Experience managing complex cross-functional projects.
• Experience developing executive presentations and strategic recommendations.
• Strong analytical background with experience leveraging consumer insights and performance data.
• Sports, entertainment, media or consumer brand experience preferred.

Required Skills/Knowledge Attributes:

• Strong analytical and critical thinking skills.
• Excellent written, verbal and presentation abilities.
• Experience translating data into actionable business insights.
• Strong project management and organizational skills.
• Advanced PowerPoint and Excel skills; familiarity with visualization tools is a plus.
• Curiosity, initiative and a consumer-first mindset.
• Passion for basketball and understanding of the NBA fan ecosystem preferred

Salary Range:

$140,000 - $155,000

Job Posting Title:
Senior Manager

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.