Job Description

THE POSITION:

The Senior Strategic Planner will be responsible for development and management of digital strategy for Intouch's clients. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of business and drive growth opportunities. The Strategist answers key questions such as how the customer experiences brands across all channels and how digital interactions fit into it. This role requires an in depth understanding of digital media, technology, and how trends affect marketing and healthcare industry.

Primary responsibilities require having a well-formed opinion and help guide a multi-discipline team on how data-driven marketing; mobile, social, and general marketing trends affect advertising.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:

• Works with team to develop brand, digital and channel strategies, briefs, ecosystems and customer journeys

• Storyteller and persuasive presenter

• Directs strategic key components of the clients business and actively engages client

• Leads multiple , simultaneous projects and assignments including delegating as needed and appropriate

• Responsible for survey development, focus groups and consumer interviews for smaller brands

• Takes lead on all annual planning deliverables

• Identifies opportunities for improvement, organic growth and workflow efficiencies of agency

• Works with Directors to identify strengths and weaknesses of direct reports and helps improve their skill sets and responsibilities

• Works with creative team to concept new relevant ideas

• Writes comprehensive multi-channel plans, KPIs to evaluate and optimize

• Partners with SMEs, Creative and Account to build cross-functional team

• Ensures the strategies and behavior insights drive creative output throughout all stages of development

• Solid relationships with SMEs and deep understanding of their roles and contributions

• Expert pharmaceutical, assigned brand and audience knowledge

• Expansive understanding of digital channels and works with Strategic Director on all cross-channel strategies, plans and ecosystems

• Balances managing projects and individual assignments

• Starts to develop and actively participate in the development of POVs, channel/tactical plans, patient journeys and digital ecosystems

• Collaborates and encourages leveraging agency departments and expertise

• modeling inclusive behaviors, and proactively managing bias.

• All other duties as assigned.

Qualifications

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES:

The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.

• Bachelor's degree in marketing, advertising or psychology (or equivalent education plus professional experience) required

• Minimum of 5 years account planning experience, digital, healthcare experience a plus

Additional Information

EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). More information about EVERSANA's benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time.

From EVERSANA's inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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