What will you do? 

A day in the life of a Senior Specialist, Marketplace Activation at VF looks a little like this. 

The Senior Specialist, Marketplace Activation drives the regional execution of our e-commerce go-to-market strategies. This role partners closely with marketplace, brand, and commercial stakeholders to support execution of marketplace growth initiatives and ensure alignment with global strategies. You will support VF’s amazing Brands on their current marketplace platforms, manage commercial partner channels, and optimize demand/supply growth to maximize marketplace revenue.

Let’s break down that day-in-the-life a bit more. 

• Adapt and scale global go-to-market strategies for local and regional marketplace channels.
• Launch Brands on New Marketplaces: Coordinate Brand commercial activations.

• Serve as the primary operational contact for key commercial partners, vendors, or digital platforms.
• Ensure external channel partners adhere to brand guidelines, SLAs, and commercial agreements.
• Partner with internal Product, Marketing, Sales, and Operations teams to remove execution bottlenecks.

• Measure activation ROI, customer lifetime value (LTV), conversion rates, and gross merchandise value (GMV).
• Translate performance metrics into operational reporting and actionable recommendations for marketplace, brand, and leadership stakeholders.
• Optimize product assortment, content readiness, promotional execution, and marketplace performance to support revenue and growth objectives.
• Monitor marketplace health metrics, identify performance gaps, and recommend corrective actions to improve seller and consumer experience.

What do you need to succeed? 

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements.  

The foundation skills you will need in this position are: 

• Experience: 5-7 years of digital marketing, e-commerce operations, or marketplace growth experience.
• Education: Bachelor’s degree in Business, Marketing, Economics, or a related quantitative field.
• Mindset: Proactive, solutions-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.

• Platforms: Deep familiarity with major e-commerce ecosystems (e.g., Amazon, Shopify, regional delivery/on-demand marketplaces).
• Software: Mandatory hands-on experience using Rithum (ChannelAdvisor/CommerceHub) for product data feeds and channel mapping.
• Analytics: Advanced proficiency in Excel, Google Analytics, or Tableau.
• Project Management: Proven experience managing multi-stakeholder projects.

• Data-Driven: Ability to turn complex data points into clear growth strategies.

Now WE have a question for YOU.  

Are you in? 

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.