General Motors

Senior Software Engineer, CMS & Digital Experience

General Motors$120K — $150K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in software engineering, focusing on Adobe Experience Manager and SSR Adobe Target.
  • Proven experience in designing systems for multi-market and multi-locale content delivery.
  • Expertise in integrating CMS platforms with front-end frameworks, backend services, and RESTful/GraphQL APIs.
  • Strong understanding of component-based architecture, content modeling, and reusable design patterns.
  • Experience in agile development with cross-functional product and engineering teams.
  • Proficient in debugging and troubleshooting complex technical issues.
  • Excellent communication skills to convey technical concepts to non-technical stakeholders.

Responsibilities

  • Design and evolve scalable Content Fragment models and structures for multi-market digital experiences.
  • Integrate Adobe Experience Manager and Target with various platforms, APIs, and analytics tools.
  • Define and implement content models and workflows for scalable authoring and reuse.
  • Write clean, modular, and secure code adhering to best practices.
  • Optimize site performance, scalability, and SEO across CMS-driven experiences.
  • Contribute to experimentation and personalization capabilities with product and analytics teams.
  • Work collaboratively to translate business requirements into technical solutions.
  • Mentor team members through code reviews and knowledge sharing.

Benefits

  • Opportunity to work in a hybrid setting, collaborating with teams in Austin and Warren.
  • Mentorship and professional development opportunities within a collaborative environment.
  • Access to the latest trends in enterprise CMS and digital experience platforms.
  • Support for relocation, enhancing accessibility to the innovation center.
Full Job Description
Job Description

Senior Software Engineer, CMS & Digital Experience

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Austin TX IT Innovation Center or Warren Michigan GM Technical Center 3-4 days per week (T-W-Th)

The Role
We are seeking a highly skilled Senior Software Engineer to join our digital commerce engineering team, with a primary focus on Adobe Experience Manager, headless content architecture, and digital customer experience optimization.

This role will help design, build, and evolve the content and experience capabilities that power our eCommerce platform. The ideal candidate has strong experience with Adobe Experience Manager, SSR Adobe Target, front-end integration patterns, and scalable digital experience delivery.

As a Senior Software Engineer, you will work closely with product managers, designers, content authors, architects, and cross-functional engineering teams to deliver high-quality, scalable, and maintainable solutions that improve content velocity and customer experience. You will also be expected to communicate effectively with both technical and non-technical stakeholders and contribute to a collaborative team environment.

What You'll Do
  • Design and evolve scalable Content Fragment models, taxonomy, and folder structures to support multi-market, multi-locale digital experiences.
  • Platform Integration: Integrate AEM and Target with headless front-end applications, commerce platforms, APIs, analytics tools, and downstream enterprise systems.
  • Content Architecture: Define and implement content models, component structures, templates, and publishing workflows that enable scalable authoring and reuse.
  • Engineering Quality: Write clean, modular, secure, and reusable code while following engineering best practices, coding standards, and architectural guidelines.
  • Optimization: Improve site performance, scalability, accessibility, SEO, and maintainability across CMS-driven experiences.
  • Experimentation: Contribute to the implementation and evolution of SSR experimentation, targeting, and personalization capabilities in partnership with product and analytics teams.
  • Collaboration: Work closely with cross-functional teams to translate business requirements into well-designed technical solutions.
  • Problem Solving: Troubleshoot and resolve platform, integration, authoring, and content delivery issues across development, test, and production environments.
  • Mentorship: Provide technical guidance to other engineers, participate in code reviews, and support knowledge sharing across the team.
  • Innovation: Stay current on emerging trends in enterprise CMS, headless architecture, composable commerce, and digital experience platforms, and recommend improvements where appropriate.


Your Skills & Abilities (Required Qualifications)
  • 5+ years of professional software engineering experience, with strong hands-on experience with Adobe Experience Manager and SSR Adobe Target.
  • Experience designing systems for multi-market / multi-locale content delivery
  • Experience integrating CMS platforms with front-end frameworks, backend services, and RESTful/GraphQL APIs.
  • Solid understanding of component-based architecture, content modeling, and reusable design patterns.
  • Experience working in cross-functional product and engineering teams in an agile development environment.
  • Strong debugging, troubleshooting, and problem-solving skills.
  • Excellent communication and collaboration skills, including the ability to explain technical concepts to non-technical stakeholders.
  • Ability to work effectively in a team environment and build strong working relationships.


What Will Give You A Competitive Edge (Preferred Qualifications)
  • Experience with Shopify or Shopify Plus, including storefront, content, or commerce integrations.
  • Experience with Hydrogen, Remix, or other SSR frameworks
  • Experience in eCommerce platforms and digital commerce business flows.
  • Additional experience with React and modern front-end ecosystems is a plus.
  • Experience with CI/CD pipelines, automated testing, and modern development tools.
  • Exposure to cloud-native architectures and API-first platform design.


#LI-CK1

Gm does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship (e.g., h-1b, tn, stem opt, etc.) Now or in the future.

GM may support relocation for this position.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ

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