We're looking for a Senior Social Media Manager to own organic social strategy at Realtor.com. You'll build the content calendar, work with cross-functional teams to repackage real estate content for social purposes, and find opportunities to connect Realtor.com to relevant trends and culture. Strong creative production or video background, and/or experience automating social processes with AI, is a plus.
What You'll Do- Own organic social strategy and day-to-day management across our channels
- Develop and manage a content calendar that surfaces real estate news that resonates with social audiences and balances brand-building with a bias for reach and impressions
- Identify and act on opportunities to connect [Realtor.com|http://Realtor.com] to relevant trends and conversations
- Develop social-first partnership and brand concepts
- Report on organic social performance, tying results back to broader marketing and business goals
- Use platform-native and third-party analytics tools to identify what's working and adjust strategy accordingly
- Own our social publishing tool and the associated vendor relationship
- Build AI-driven processes to help the team move faster
- Partner with data science/analytics teams on more advanced measurement as needed
What You'll Bring:Must-haves
- 8+ years of social media management experience, with demonstrated ability to manage day-to-day execution and think strategically
- Bachelor's degree or equivalent experience
- Experience working in standard social publishing & production tools (e.g., Sprinklr, Canva, CapCut, native platform tools)
- Strong analytical skills; comfortable pulling and interpreting social and campaign performance data to inform decisions
- Demonstrated ability to produce content yourself, not just brief and direct others
- Experience working cross-functionally with marketing, product, or creative teams
Nice to have
- Creative production or video experience, especially scaling a video program rather than one-off production
- Experience automating social processes with AI
- Experience in consumer tech, marketplace, or app-first businesses
- Experience with paid media is a plus
Why This RoleThis role gives you ownership of organic social at a well-known consumer brand, with room to shape brand-building content and bring new partnership ideas to life. As the role grows, there's room to take on more scope across creative production.
This role sits within the brand media function and works closely with performance marketing to support brand campaigns through an organic lens.
How we Reward you:Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed program]
- 1:1 personalized Financial Planning Session
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
How We Work:We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our office in Austin, TX, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
