ThoughtSpot

Senior Social Media Marketing Manager

ThoughtSpot$120K — $195K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8+ years in social media management or digital marketing, with 2+ years in senior role at B2B tech company
  • Expertise in LinkedIn, X, YouTube, Reddit, and Instagram with knowledge of organic and paid strategies
  • Vision for executing a 'product-first' social strategy for complex B2B software
  • Experience advising executives and developing their social presences
  • Innovative mindset with proficiency in utilizing AI tools for content creation and optimization
  • Strong collaboration skills and history of partnering with cross-functional teams
  • Excellent writing and design skills for premium enterprise brand communication

Responsibilities

  • Develop and own global organic social media strategy across various platforms
  • Serve as the strategic social advisor to the executive team, enhancing social presence
  • Track and analyze social media metrics; report on engagement and audience growth
  • Manage budget for social media tools and partnerships
  • Communicate social media trends and best practices to the organization

Benefits

  • Hybrid work model with in-office collaboration three days a week
  • Job offers high visibility and direct influence on brand strategy
  • Opportunity to work closely with C-suite leaders
  • Environment that encourages continuous innovation and use of AI tools
  • Chance to shape and elevate the company’s global digital narrative
Full Job Description
Senior Social Media Manager
Location: Mountain View, CA or Chicago, IL

About the Role

Do you live and breathe social media culture, always ahead of the next platform shift, algorithm change, or cultural moment that matters? Do you believe the best B2B brands don't just distribute content, they build conviction, turning complex enterprise technology into stories that resonate, spark conversation, and move audiences to act?

ThoughtSpot is looking for a Senior Social Media Manager who is equal parts strategist, storyteller, and operator. This is a high-visibility, high-impact role reporting directly to the VP of Global Communications, with regular face time with C-suite leaders who are active, invested participants in our brand narrative. You won't be executing someone else's vision - you'll be the architect of it.

As an AI-first company, we look for individuals who bring a mindset of continuous innovation and a passion for leveraging modern AI tooling to scale content creation and optimize channel distribution. The successful candidate will excel in a high-growth environment, partnering closely with internal executives, external industry influencers, and cross-functional marketing teams. If you possess a strong sense of ownership, deep domain expertise, and a relentless drive to elevate our brand on the global digital stage, we want to hear from you.

What You'll Do
• Organic Social Media Strategy
Develop and own ThoughtSpot's global organic social media strategy across LinkedIn, X, YouTube, Reddit, and Instagram, anchored in a product-first point of view that makes complex AI and analytics capabilities visually compelling, accessible, and genuinely shareable. Build a clear perspective on how organic storytelling and paid amplification work together, serving as an internal strategic counterpart to our paid digital agency. Partner closely with Product Marketing, Integrated Campaigns, and Creative on social-first activations - events, launches, real-time moments - that elevate the broader marketing strategy and ensure continuity from always-on content through integrated campaigns to demand generation.
• Executive and C-Suite Partnership.
Serve as the strategic social advisor to ThoughtSpot's executive team, including the CEO and C-suite. Develop and manage executive social presences, craft thought leadership content, build editorial calendars, and coach leaders on platform best practices - translating business priorities into social narratives that build category authority and strengthen ThoughtSpot's voice in the market.
• Analytics, Reporting & Optimization.
Track and analyze cross-platform social media metrics to measure success, unlock performance insights, and inform future campaign strategies. Prepare regular, data-driven reports for leadership on engagement, audience growth, and business impact.
• Program Management
Own the budget for social tools including Sprout Social and Sprout Employee Advocacy, and creator partnerships. Serve as the company's internal expert on social media trends, platform algorithm shifts, paid/organic integration strategy, and best practices, and communicate proactively to the broader business.

What You Bring

  • 6-8+ years of experience in social media management or digital marketing, including at least 2 years in a senior or lead role at a B2B technology company
  • Deep platform expertise across LinkedIn, X, YouTube, Reddit, and Instagram, with a strong understanding of how organic and paid efforts complement each other
  • A strong point of view on executing a "product-first" social strategy that makes complex B2B enterprise software visually engaging, digestible, and desirable
  • Experience developing executive social presences and advising senior leaders, with comfort operating in high-visibility, fast-moving environments
  • An innovative, AI-first mindset, with demonstrated experience using modern AI tools to enhance content generation, asset optimization, and social listening
  • Strong cross-functional collaboration skills, with a track record of partnering with product marketing, webinar, event, field, communications, and demand generation teams
  • Excellent written communication skills, with a sharp eye for design and video production elements matching a premium enterprise software brand voice
    The pay range for this role is: $120,000 - $195,000
    #LI-Hybrid
    #LI-BN1


Hybrid Work at ThoughtSpot

Spotters are expected in-office 3 days per week to experience the energy of their local office. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.

About ThoughtSpot

ThoughtSpot is a business intelligence and big data analytics platform that helps businesses make better decisions by providing them with insights from their data. The company was founded in 2012 by a group of former Google engineers and has since grown to become a leader in the industry. ThoughtSpot's platform is designed to be easy to use and allows users to search and analyze their data in real-time, without the need for complex queries or programming skills. The company has received numerous awards and recognition for its innovative technology and has been named a Gartner Cool Vendor in Analytics and Business Intelligence.
Learn more about ThoughtSpot
Size
1,000 employees
Industry
Founded
2012

Similar Jobs

More Jobs at ThoughtSpot

More Consumer Technology Jobs

Find similar Senior Social Media Marketing Manager jobs: