Coca-Cola

Senior Sales Manager

Coca-Cola$119K — $145K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or related field; equivalent work experience accepted.
  • 5+ years of proven experience in sales account management; foodservice experience preferred.
  • Track record of sustaining senior customer relationships and influencing decision-making.
  • Skilled in analyzing operational and financial data for strategic account recommendations.
  • Competence in communication and closing techniques for driving growth.
  • Ability to manage priorities in fast-paced environments without direct supervision.
  • Digital fluency with CRM systems and forecasting tools.
  • Strong collaboration skills with internal teams and external partners.

Responsibilities

  • Lead strategic business planning and craft annual business plans for assigned accounts.
  • Develop category programs and partnership initiatives to forecast revenue and expenses.
  • Conduct ongoing business reviews to assess account performance and uncover opportunities.
  • Build relationships with senior contacts in customer organizations to steward joint strategies.
  • Collaborate with bottlers, distributors, and operators to enhance sales capabilities.
  • Activate supply chain initiatives alongside Coca-Cola Product Supply and foodservice distributors.
  • Share insights on competitive activity to inform proactive market strategies.
  • Utilize data analytics to recommend products and improve profitability.

Benefits

  • Access to cutting-edge sales planning tools and data platforms.
  • Exposure to diverse customer segments across North American foodservice.
  • Opportunities for learning and development in key areas like negotiation and digital selling.
  • Support in shaping account strategies that deliver measurable business impact.
Full Job Description
Job Description Summary:

As a Senior Sales Manager in our North America Foodservice and On-Premise channel, you will play a crucial role in shaping customer partnerships and enabling growth strategies for diverse dining and beverage experiences. This role combines strategic account leadership with operational execution, engaging directly with customers, distributors, and cross-functional teams to deliver business solutions that drive shared success.

We seek a business-minded relationship builder who thrives on finding opportunities, translating consumer insights into partnerships, and elevating our presence in key accounts. If you bring strong experience in customer management-preferably in foodservice-along with an ability to transform analysis into action, this is your chance to impact how and where Coca-Cola brands connect with consumers every day.

What You'll Do for Us
  • Lead strategic business planning across assigned accounts, crafting annual business plans aligned with customer needs and Coca-Cola priorities.
  • Develop category programs, partnership initiatives, and operational strategies to accurately forecast revenue, volume, and associated expenses.
  • Conduct ongoing business reviews to monitor account performance, uncover growth opportunities, and assess progress against defined objectives.
  • Build and sustain relationships with senior-level contacts in customer organizations, engaging decision makers to steward joint strategies.
  • Collaborate closely with local bottling partners, outlet operators, buyers, and distributors to strengthen sales capabilities and optimize execution.
  • Activate supply chain initiatives in partnership with Coca-Cola North America Product Supply and foodservice distributors for operational efficiency.
  • Stay ahead of competitive activity within managed regions and share timely insights to inform proactive responses and market planning.
  • Utilize customer-specific data and financial analytics to recommend new products, refresh pricing strategies, and enhance overall profitability.
  • Partner with marketing, operations, and finance teams to deliver integrated solutions and leverage Coca-Cola's full set of resources for mutual growth.
  • Identify new business-building ideas and anticipate customer needs through strategic thinking and collaborative vision sharing.


Requirements & Qualifications
  • Bachelor's degree in Business, Marketing, or related field; equivalent work experience accepted.
  • 5+ years of proven experience in sales account management with demonstrated success; foodservice industry experience strongly preferred.
  • Track record of developing and sustaining senior customer relationships, influencing decision making, and negotiating agreements.
  • Skilled in analyzing operational and financial data to inform account strategies and recommend actionable solutions.
  • Competence in technical presentation, communication, and closing techniques to secure new opportunities and drive incremental growth.
  • Ability to manage priorities with agility and operate successfully in fast-paced environments without direct supervision.
  • Digital fluency with CRM systems and proficiency in tools supporting forecasting and performance analysis.
  • Strong collaboration mindset to work effectively with bottlers, distributors, and cross-functional internal teams.
  • Commercial acumen with experience leveraging competitive and marketplace insights to shape strategy.
  • Willingness to travel within assigned geography to support customer engagement and execution activities.


What We'll Do for You
  • Enable advanced sales planning and analytics through access to cutting-edge tools and data platforms that enhance strategic execution.
  • Provide exposure to diverse customer segments and growth opportunities across foodservice channels in North America.
  • Create opportunities for learning and development focused on negotiation skills, supply chain activation, and digital selling capabilities.
  • Support your leadership in shaping account strategies that drive measurable business impact and elevate our brands in dynamic market environments.


The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:
Account Management, Competitive Insights, Cross-Functional Collaboration, Customer Engagement, Customer Relationship Management (CRM), Data Analysis, Digital Sales, Food Services, Influencing Skills, Market Growth Strategies, Negotiation, Relationship Building, Revenue Analysis, Sales Forecasting, Sales Operations Management, Strategic Client Management

Pay Range:
United States of America: 119,000 USD - 145,800 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):
United States of America

City/Cities:
Irvine

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
July 28, 2026

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