Booking Holdings Inc.

Senior Retention & Loyalty Strategy Specialist

Booking Holdings Inc. • $110K — $135K *
Norwalk, CT 06854In-Person
Retail & Consumer Goods
8 - 10 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, or related field
  • 8+ years in lifecycle marketing, retention strategy, or CRM
  • Hands-on experience with AI tools in a professional context
  • Experience collaborating with product managers in a product operating model
  • Strong organizational skills for managing multi-stakeholder work
  • Excellent communication abilities for translating strategy into actionable plans
  • Familiarity with CRM or marketing automation platforms
  • Understanding of customer data concepts like segmentation and behavioral analytics

Responsibilities

  • Support development of the VIP loyalty program and execute strategic plans
  • Architect retention strategies with marketing team and create actionable briefs
  • Develop strategy documents for product and tech partners
  • Collaborate with product managers on marketing strategy priorities
  • Maintain and evolve customer lifecycle frameworks for engagement
  • Identify and pilot AI tools to enhance team efficiency and personalization
  • Translate customer data into actionable insights for retention and growth strategies

Benefits

  • Hybrid work model with 2 days in-office
  • Opportunities for professional development and training
  • Involvement in cutting-edge AI projects
  • Engagement with a diverse, cross-functional team
  • Potential for annual bonus and equity grants
  • Work in a company that values customer focus and innovation
Full Job Description
Senior Retention & Loyalty Strategy Specialist

Hybrid - 2 days in-office

Priceline is transforming how we engage our most loyal customers, moving to a product operating model and aggressively exploring AI to amplify what a lean team can achieve. This role sits at the heart of that work, partnering directly with the Senior Director to shape strategy across the VIP loyalty program, Re-engagement, and Trip Management portfolios, and our Customer 360 data initiatives. Critically, this person will work closely with our broader marketing team to architect engagement strategies, then translate them into clear briefs and plans that our messaging operations team executes at scale.

What You'll Do:

Loyalty & Lifecycle Strategy
  • Support the development and activation of Priceline's VIP loyalty program, translating strategic direction into organized plans and coordinated action across marketing, product, and technology.
  • Architect retention and loyalty strategies in close partnership with the broader marketing team, then translate them into clear, executable briefs for our messaging operations team to bring to life across email, push, SMS, and in-app channels.
  • Develop strategy docs and requirements that product and technology partners can build against.
  • Collaborate with product managers across the Re-engagement and Trip Management & Loyalty portfolios to ensure marketing strategy is prioritized and reflected in roadmap decisions.
  • Maintain and evolve customer lifecycle frameworks and segmentation inputs that inform how we engage customers across their journey.

AI & Marketing Systems
  • Identify, evaluate, and pilot AI-powered tools and automation workflows that increase the team's speed, personalization capability, and output quality.
  • Build repeatable systems that reduce manual effort across campaign development, briefing, and performance summarization.
  • Champion AI adoption within the team and contribute real marketing use cases to Priceline's enterprise AI strategy.

Customer Data & Growth
  • Support Customer 360 initiatives by translating customer data into actionable insights that inform retention, loyalty, and growth strategy.
  • Represent marketing needs in how customer data is structured, surfaced, and activated with data and product partners.
  • Contribute to personalization and recommendations initiatives from a marketing strategy perspective.

Who You Are
  • Bachelor's degree or higher in marketing, business, or a related field.
  • 8+ years in lifecycle marketing, retention strategy, CRM, or a closely related discipline.
  • Demonstrated hands-on experience with AI tools in a professional context, experimenting, building, and finding real applications.
  • Comfortable working in or alongside a product operating model; you know how to collaborate with product managers effectively.
  • Strong organizational instincts for managing complex, multi-stakeholder work across a cross-functional team.
  • Clear, confident communicator who can translate strategic vision into product requirements, briefs, and executive updates.
  • Familiar with CRM or marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, or similar).
  • Comfortable engaging with customer data concepts such as segmentation, CLV, and behavioral analytics.
  • Naturally curious and energized by ambiguity; you thrive where the work is evolving.
  • Travel, e-commerce, or subscription experience is a plus.
  • Demonstrated history of living Priceline's values: Customer, Innovation, Team, Accountability, and Trust. Unquestionable integrity and ethics.
    There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.
    The salary range for this position is $110,000-$135,000.
    #LI-Hybrid


About Booking Holdings Inc.

Booking Holdings (NASDAQ: PCLN), formerly known as Priceline Group, provides online travel and related services to consumers and local partners through its six primary brands which are Booking.com, Priceline.com, KAYAK, agoda.com, Rentalcars.com, and OpenTable. Collectively, Booking Holdings operates in over 220 countries and territories across Europe, North America, South America, the Asia-Pacific region, the Middle East, and Africa in over 40 languages. The mission of Booking Holdings is to help people experience the world. It was founded in 1997.

Booking Holdings Inc. Careers

Join the dynamic team at Booking Holdings Inc., the world leader in online travel and related services, and be part of a company that's reshaping the future of global travel. With a vast array of job opportunities, Booking Holdings Inc. is the perfect place to advance your career in an innovative and diverse environment. Work You’ll Do At Booking Holdings Inc., you’ll engage in meaningful work that directly impacts our global presence and innovation in the travel industry. Our team is composed of highly skilled professionals who lead the market in technology, travel, and operational excellence. Transform the travel industry alongside a team of experts who are committed to excellence in every project. Booking Holdings Inc. offers a unique position in the marketplace, combining industry expertise, leadership in innovation, and a commitment to diversity and inclusion. Collaborate with a global team of professionals to drive growth and deliver exceptional results. Our employment culture emphasizes teamwork, professional development, and networking opportunities, ensuring that every team member can thrive. Booking Holdings Inc. Careers and Employment Opportunities We are continuously expanding our team and looking for new talent to join our diverse group of professionals. Explore job opportunities and internships that promise not only career growth but also a chance to be part of a leading company known for its commitment to innovation and leadership in the travel industry. Do Innovative Work Join our team and contribute to projects at the intersection of technology and travel. Booking Holdings Inc. employs over 24,000 dedicated professionals worldwide, all focused on leveraging innovation to enhance the travel experience. Deliver targeted solutions and drive transformation in the travel sector with your unique skills and expertise. At Booking Holdings Inc., every position contributes to our overarching goal of making it easier for everyone to experience the world. Be Part of a Great Team Work with a team that values diversity, leadership, and professional growth. Our benefits package is designed to support your life and well-being, allowing you to focus on excelling in your role and achieving your career ambitions. Future-Proof Your Career With Booking Holdings Inc., the sky's the limit when it comes to where your ambition can take you. We offer unparalleled opportunities for career advancement, including professional development programs, diversity training, and leadership workshops. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Start your journey with us by exploring exciting job opportunities and submitting your resume. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the rewarding opportunities that await at Booking Holdings Inc., and see how your career can flourish in an environment committed to innovation and global growth. Explore Careers at Booking Holdings Inc. Whether you're seeking an internship, a first job, or a leadership position, Booking Holdings Inc. offers a range of opportunities to build a career in the travel industry. Join us and help shape the future of travel with your ambition, innovation, and expertise.
Learn more about Booking Holdings Inc.
Size
20,300 employees
Market Cap
$75.9 billion
Industry
Business Services
Net Income
$59 million
5 Year Trend
+0.4%
Revenue
$6.7 billion
NASDAQ
BKNG
* Ladders Estimates

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