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X Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Reston, VA, USA.

Minimum qualifications:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• 9 years of experience in B2B marketing, including events, industry field and regional marketing.
• 4 years of experience managing people or teams.
• Experience managing direct and cross-functional or cross-team projects.
• Experience planning and executing marketing programs with cross-functional stakeholders, specifically working with field sales leadership and teams.

Preferred qualifications:

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Experience collaborating effectively with multiple partners and stakeholders to achieve sustainable business outcomes.
• Familiarity with Customer-Relationship-Management (CRM) systems (e.g., Salesforce) and marketing automation and tracking tools to assess campaign effectiveness.
• Ability to build teams and grow talent.
• Demonstrated organizational and problem-solving skills and attention-to-detail, capable of managing complex projects and tracking progress and granular details in a fluid, high-growth environment.
• Executive and operational communication skills; ability to translate data and insights into actionable strategies.

About the job

Google Cloud takes an industry-first approach, helping enterprise customers guide and transform their sectors. As the Regional Marketing Lead for the US North and South regions, you will serve as the strategic marketing business leader for a high-growth, multi-state territory spanning key enterprise accounts and priority verticals. Our mission is to accelerate the North America Sales team's ability to reach their pipeline and business goals by creating localized and industry plans aligned to meet regional goals. We amplify all Marketing initiatives while tailoring them to the subregion, industry, and segment, and drive pipeline generation and acceleration activities through data, pipeline analysis, and bi-directional feedback.

In this leadership role, you will manage a team of high-performing marketers, and manage the full discretionary budget across US North and South regions. You will partner directly with GTM executive leadership and Sales directors to establish a predictable rhythm of business, align annual operating plans to marketing motions, and drive marketing-attributed pipeline growth across priority industry verticals, including Manufacturing, Power and Energy, Logistics, Automotive, and BioTech.

You will lead 1:1, 1:few, and 1:many customer engagement strategies, oversee high-touch C-suite executive programs, marquee customer moments, and scaled technical activations. Serving as the strategic "Voice of the Field," you will connect frontline sales insights with global marketing campaign teams, collaborate with B2B partners in the partner ecosystem, and pioneer an AI-native approach to marketing operations and enablement. You will thrive in this role by balancing executive influence with team mentorship, translating complex Sales and GTM priorities into high-ROI marketing programs, and owning business outcomes across a multi-region matrix.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $171000 - $247000 (USD) 20% bonus target equity benefits

Learn more about benefits at Google .

Responsibilities

• Own marketing for US North and US South, defining regional GTM-aligned marketing strategies across 1:1, 1:few, and 1:many account models to exceed sourced pipeline goals and drive consumption.
• Manage, develop, and coach a team of regional marketers, fostering career growth, driving AI literacy, and cultivating a high-performing, culture.
• Partner with Sales and Engineering executives, cross-functional leads, and B2B ecosystem partners to align marketing investments with regional priorities, and represent the field by connecting regional insights to global campaign strategy, managing budgets, and scaling AI-native operational frameworks.
• Oversee executive programs and hospitality suites, serving as a strategic partner on marquee event experiences to accelerate the account pipeline.
• Analyze marketing campaign performance, identifying trends, issues, and opportunities to inform data-driven decision-making, and forecast, measure, and report on the impact of demand creation activities.

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