The Food and Beverage Team at The Brand Guild works with some of the most iconic F&B brands in the country. Our team is growing, and we are looking for an experienced Senior
Public Relations Director - someone with a deep understanding and love of food and lifestyle brands - to serve as the day-to-day lead and thought partner for a portfolio for some of the most exciting brands in the country. Our ideal candidate has a minimum of 8 years of PR agency experience in the F&B space, strong management experience and a desire to grow with a best-in-class team. We're an entrepreneurial group who thrives on learning, collaborating, and winning for our amazing clients. If you share that spirit, we want to hear from you.
Note: This position is based in The Brand Guild's NYC office with Tuesday-Thursday in-office.
Who You Are:
- A love of all things F&B
- A problem solver and strategic thinker who has the excitement and experience to lead a team of whip smart storytellers
- An expert in identifying and developing stories that drive visibility -- from creating major moments to developing a drum beat of ongoing pitches
- Adept at leading essential press initiatives including research, writing and strategic thinking
- A confident communicator and presenter that can serve as a main client lead
- Extremely organized and detail-oriented
- Someone who wants to join a collaborative, supportive, "in it to win it" team
What You'll Do:
- Develop and drive integrated communications strategy for a range of clients in the F&B space, securing meaningful coverage that builds awareness and encourages engagement
- Identify and ideate brand partnerships to elevate storytelling and earned reach
- Lead proactive media outreach and relationship building efforts to secure high-impact coverage across national, regional and trade outlets
- Analyze media performance and share clear, actionable insights to guide planning
- Collaborate cross-functionally with Marketing and Events teams to amplify storytelling
- Manage, mentor, and grow a team of smart, savvy and dedicated PR professionals, fostering a culture of creativity and results
What You Bring:
- 8+ years of public relations agency experience specializing food and beverage (CPG experience a plus)
- Strong relationships with key industry press
- A love of news, strong media relationships and a comprehensive understanding of the media cycle and media's needs
- Relationships that will help create brand partnerships and move them forward
- Extensive experience managing multiple client accounts and direct reports
- Excellent verbal and written communications skills, as well as organizational and planning skills
- Ability to independently manage multiple projects and clients and meet deadlines in an agency environment
Why You'll Love Working Here
- People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
- Professional development: Annual stipend, training programs, and mentorship opportunities
- Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
- Time to recharge: Robust PTO and paid holidays
- Hybrid flexibility: Three in-office days that foster connection and creativity
- Exciting clients: Work with best-in-class brands in our F&B portfolio
