ServiceNow

Senior Product Strategy Lead, Digital M&A & Product Launches

ServiceNow • $155K — $272K *
San Francisco, CA 94112In-Person
Enterprise Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years of experience in product management, consulting, product strategy, or digital experience strategy.
  • Proven M&A integration experience with ownership of creating and executing integration plans.
  • Strong operational judgment with the ability to shift between strategic planning and execution.
  • Experience driving product launches and major digital initiatives from conception to rollout.
  • Exceptional stakeholder management skills to influence senior leadership and align teams.
  • Ability to manage multiple integrations and launches concurrently.
  • Data-driven approach using analytics and metrics for strategic validation.
  • Technical literacy with API architecture and data migration.

Responsibilities

  • Drive M&A digital integration and unify the digital presence of acquired companies.
  • Establish foundational playbooks and governance for integrating new acquisitions.
  • Develop comprehensive digital strategies for post-acquisition integration.
  • Create decision frameworks for asset integration and customer migration.
  • Define and implement horizontal launch strategies across ServiceNow's digital platforms.
  • Guide teams on promotional strategies tailored to the buyer's journey.
  • Make strategic trade-offs impacting business objectives and user experience.

Benefits

  • Health plans with flexible spending accounts.
  • 401(k) plan with company match.
  • Employee Stock Purchase Plan (ESPP).
  • Matching donations to charitable causes.
  • Flexible time away plan and family leave programs.
  • Work persona flexibility for remote and in-office arrangements.
Full Job Description
Job Description

The Role

ServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing -- where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader.

ServiceNow launches new products constantly and acquires strategic companies regularly. This role owns two pillars: establishing how product launches reach buyers across our digital ecosystem, and building the playbook for integrating acquired companies' digital presence.

You write the strategy and requirements that guide how Product Marketing, UX, Engineering and M&A teams execute. You sit between product, marketing, and technology-translating strategic decisions into clear direction. You build organizational muscle around launch and integration discipline through frameworks and playbooks.

Key Responsibilities

M&A Digital Integration (50%)
  • The role is foundational - the playbooks, governance, and operating rhythms you build become how ServiceNow integrates every company it buys.
  • Drive M&A digital integration and marketing technology consolidation, unifying disparate properties into a single ecosystem
  • Partner with teams to assess operational readiness and execution risk: systems landscape, team capacity, process maturity, and the cost and timeline to remediate what you find
  • Develop the digital strategy for post-acquisition (login/portal integration, rebranding, tech stack decisions, customer community migration, portfolio positioning, site presence)
  • Create decision frameworks for integration trade-offs: Which assets stay separate? Which consolidate? How do we migrate customers without friction?
  • Establish integration priorities and sequencing with M&A, Product, and Legal teams
  • Partner on marketing technology decisions-consolidating lead management, CRM integration, analytics stacks
  • Create clarity in terms of sequencing, priorities, trade-offs, and the escalations that keep workstreams unblocked
  • Write requirements and direct Product Managers and teams responsible for execution

Launches (40%)
  • Define horizontal launch strategy-transform how we showcase launches across our digital ecosystem, establishing what gets featured, how it's presented, and what doesn't make the cut
  • Create reusable launch playbooks that enable consistent, high-quality execution without reinventing each cycle
  • Define decision criteria for launch prominence and content refresh sequencing
  • Guide Product Marketing on what to showcase, how to present it, and where it belongs in the buyer journey
  • Use analytics and engagement metrics to validate strategy and refine execution

Site wide Digital Strategy (10%)
  • Make strategic trade-offs based on business impact, buyer experience, and technical feasibility
  • Partner with Product Marketing, Product Management, UX, Engineering, and agency partners to align and execute
  • Influence overall ServiceNow digital strategy and advise leadership on digital implications of acquisition decisions


Qualifications

Required Qualifications
  • 7+ years of experience in product management, consulting, product strategy, or digital experience strategy (Consulting backgrounds are welcome with a subsequent operating role)
  • Track record of M&A integration experience with ownership of integrations -- you built the plan (for consolidation decisions, product integrations, technical trade-offs), ran the cadence, and held stakeholders accountable
  • Strong operational judgment and ability to move between strategy and execution
  • Experience with product launches and leading major digital initiatives from strategy through execution
  • Strong stakeholder management-ability to influence senior leaders and drive alignment across product, marketing, and engineering
  • Comfortable managing multiple concurrent integrations and launches at different stages
  • Data-driven approach to strategy validation using analytics, research, and metrics
  • Technical literacy-comfort discussing API architecture, data migration, login/auth consolidation, deprecation trade-offs

Preferred Qualifications
  • UX experience or design sensibility
  • Experience applying AI tools to work
  • Experience leading digital transformation or rebranding initiatives
  • Familiarity with marketing technology stacks and lead management systems


For positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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