Amazon

Senior Product Mkt Mgr, Outbound

Amazon$142K — $193K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of professional non-internship marketing experience
  • Proficient in using data metrics for performance enhancements
  • Experience with Excel or Tableau for data analysis
  • Demonstrated ability to execute scalable cross-functional marketing initiatives
  • Familiarity with A/B Testing or Multi-Variate Testing methodologies
  • Knowledge of customer segmentation and targeting strategies

Responsibilities

  • Create and implement new automated push and email marketing programs using performance insights
  • Collaborate with Tech, Product, and Science teams to outline personalization and AI testing roadmaps
  • Document processes and test plans that enhance email and push campaign effectiveness
  • Enhance operational efficiency using agentic AI tools for campaign workflows
  • Set standards and best practices for personalization in marketing initiatives
  • Conduct audience research to pinpoint key market segments
  • Design strategies and campaigns based on audience analysis and establish KPIs

Benefits

  • Comprehensive health insurance including medical, dental, and vision coverage
  • 401(k) matching program to support retirement savings
  • Generous paid time off policies
  • Parental leave options for new parents
  • Mental health support services funded by the employer
Full Job Description
NASM Outbound is seeking a Senior Product Marketing Manager responsible for driving a best-in-class customer experience through personalization and agentic AI, helping to drive sales and innovation across e-mail and push campaigns across North America Stores (NAS). You will be responsible for developing manual, semi-automated, and AI-powered campaigns in support of cross-category merchandising, seasonal events, deals, and other strategic programs. As a leader in the team, you will be expected to influence across the organization, partnering with Tech and Central Automated Marketing teams to influence the testing roadmap across audience, creative, personalized content, and tooling.

Key job responsibilities

- Use performance insights to create and set up new automated push and email programs

- Influence and partner with Tech, Product, and Science teams to develop testing roadmaps related to personalization and AI

- Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email and push

- Drive operational efficiency by leveraging agentic AI tools to automate and streamline campaign workflows - from traffic planning and asset management to campaign creation and reporting

- Establish standards and best practices for personalization across email and push campaigns

- Research audience and identify key audiences

- Design annual personalized email and push marketing strategy, experiments, and campaigns based on audience analysis

- Establish goals and KPIs

- Partner with stakeholder teams and creative in determining and organizing email and push campaign content

- Use audience segmentation to send curated content to specific audiences

- Track conversion rates and related revenue from campaigns

- Conduct analysis on campaign performance and make necessary adjustments

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience creating and managing complex, cross-team project plans

- Experience with A/B Testing or Multi-Variate Testing or both

- Experience with customer segmentation, profiling, and targeting

PREFERRED QUALIFICATIONS

- Experience using any of SQL or other analytical tools for conducting data analysis

- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices

- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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