What You'll Work OnQualia is looking for an experienced Senior Product Marketing Manager to help lead go-to-market strategy across our product portfolio. As a key member of the Product Marketing team, this individual will manage go-to-market initiatives, lead product and feature launches and integrated campaigns, develop messaging and positioning, support sales enablement, and produce content such as product collateral, videos, and customer case studies. This highly collaborative role partners closely with cross-functional teams, including but not limited to Product, Sales, Marketing, and Customer Success.
Responsibilities- Create and execute comprehensive go-to-market strategies for new product launches, feature releases, and integrated marketing campaigns
- Produce compelling value propositions and messaging that differentiate our products in the market and resonate with target audiences
- Develop high-quality content, including product decks, videos, customer case studies, webinars, and more, that highlight the benefits and differentiators of our products
- Partner with sales teams to develop effective tools, training, and content that empower them to communicate product value to prospects and customers. Create and deliver presentations, sales collateral, and case studies that show customer success
- Gather customer feedback to iterate on product messaging and positioning. Work closely with Customer Success to understand customer pain points and advocate for them internally
- Work closely with Product, Marketing, Sales, Customer Success, and other teams to ensure alignment on messaging, campaigns, and overall marketing strategy
Your Background That Likely Makes You a Match- Minimum of 5-7 years of product marketing experience, preferably within B2B SaaS
- Proven experience in go-to-market planning, product launch execution, and creating compelling content
- Exceptional verbal and written communication skills with an ability to translate concepts into clear, compelling messaging and positioning
- A naturally analytical, critical thinker who digs into the "why" behind strategy and positioning
- Genuinely curious and customer-centric, with a track record of grounding messaging in real customer pain points
- Self-driven and outcome-oriented: someone who holds their own work to a high bar and keeps pushing to improve it
- Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority
- Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills
- Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset
- Experience with fintech and/or the title industry is a plus
While this role is based in Austin, Texas, we're open to exploring remote possibilities for qualified candidates. We have other physical office locations in San Francisco, California, and Concord, New Hampshire.
