Why this role, right now:

We're hiring a product marketing leader to own positioning, launch, and go-to-market for two category-defining product initiatives:

An AI-native refresh of the PointFive platform. A complete rebuild that serves both FinOps and cloud engineering workflows through our three pillars; InfraFabric, DeepWaste, and Agentic Remediation. The headline change: customers can now build their own applications and agents inside PointFive. Any FinOps use case that used to require a custom tool, a script, or a vendor can now be built bespoke - agents working on your cloud cost problems the same way you'd use Claude Code or Lovable for software. It collapses the category.

Coding agent optimization - LLM usage governance for the enterprise. A new endpoint-resident product that sits on employee machines, helps optimize how teams use LLMs, enforces governance and policy, and reports on usage with the ability to materially reduce total LLM cost without degrading output. As every company becomes an AI company, every CIO and CFO inherits a new spend category they can't see or control. This is how we solve that.

This role will define how both products land - with FinOps leaders, with platform engineering VPs, with CIOs and CTOs, and with the broader market.

What you'll do:

• Own positioning and messaging for the refreshed platform, including category narrative, pillar-level messaging, ICP-specific value props, and competitive differentiation.
• Lead launches end-to-end - naming, narrative, sales enablement, web, press, analyst relations, customer references, and the launch moment itself.
• Build the go-to-market motion alongside sales and product, including sales plays, pricing and packaging input, persona-based playbooks, and the assets the field actually uses.
• Be the voice of the customer inside the building - running win/loss, customer interviews, and message testing, then turning what you learn into sharper positioning and better content.
• Sharpen the competitive story in a space where we compete with legacy FinOps tools, hyperscaler-native cost products, and a wave of new AI-cost entrants.
• Partner with demand gen, content, and field marketing to make sure positioning shows up consistently across paid, owned, events, and pipeline programs.
• Grow the function - start as a hands-on IC operator and build the PMM team behind you as we scale.

What we're looking for

• 6-10+ years in product marketing at a B2B SaaS or infrastructure company, with at least some of it at an early-stage or hyper-growth startup.
• A real track record of launching technical products to technical buyers - DevOps, platform engineering, FinOps, cloud, security, or AI/ML infrastructure.
• Strong instincts for narrative. You can take a messy, ambitious product idea and turn it into a story that a CFO, a VP of Engineering, and an SRE all understand in their own language.
• You write well. Not "good for a PMM", actually well. You can produce a launch narrative, a blog post, or a sales one-pager without it needing a rewrite.
• Comfort with ambiguity and speed. We ship fast, decisions move, and the best PMMs here operate more like founders than coordinators.
• Bonus: experience marketing to FinOps, cloud cost, observability, or AI infrastructure buyers. Familiarity with the agentic / AI-native product wave.

How we work

Lean team, high trust, no fluff. We use AI throughout the marketing org - Claude, Claude Code, and a modern stack - and we expect this role to do the same. We care about output and judgment, not process for its own sake.

Logistics

This role is based in Boston (alongside the marketing team) or New York (with our CPO). This is a hybrid role in office 3x a week - we like being in the room together for the parts of the job that need it.

Benefits & Perks:

• Base Salary Range: $172,000 - $185,000 plus equity.
• Health, dental, vision (yes, all three!), equity in something early-stage and exciting, generous PTO, 401K, meal & commuter benefits, a team that will actually challenge you and much more.