About the RoleAs the
Senior Product Marketing Manager, you will own the go-to-market (GTM) strategy, positioning, and commercial success for Perion's buy-side adtech portfolio. Reporting directly to the VP of Product Marketing, you will act as the focal point for customer, product, and business insights, orchestrating cross-functional teams to launch products and solutions to support the company's next phase of growth.
This is a high-visibility role for a sharp, self-starting adtech marketer who is comfortable with ambiguity, thrives in moving fluently between crafting executive-ready narratives and partnering with sales reps to close major enterprise deals, and is excited by the challenge of driving the global growth and scaling of Perion's buy-side adtech portfolio.
Salary Range: $120,000-$140,000 base plus bonusWhat You'll Do - Drive Impact Across the Product Lifecycle- Positioning, Messaging & Master Narrative
- Sharpen Buy-Side Positioning: Define and continuously evolve the core positioning, value propositions, and competitive differentiation for Perion's demand products.
- Develop and Refine the Demand Narrative: Translate technical product capabilities into compelling commercial stories across websites, pitch decks, collateral, and thought leadership content.
- Voice of the Customer (VoC): Understand customer pain points and use cases and inject customer insights directly into the product roadmap and GTM plans.
- End-to-End Go-to-Market Execution
- Lead Scaleable Launches: Orchestrate comprehensive, cross-functional GTM strategies for new buy-side product launches, feature releases, and regional expansions.
- Drive Cross-Functional Alignment: Coordinate across Product, Sales, Account Management, and regional marketing teams into a single, cohesive commercial motion.
- Commercial Strategy: Partner with Product and Finance to analyze, A/B test, and optimize pricing and packaging models that maximize value capture.
- Revenue Partnership & Sales Enablement
- Sales Enablement: Equip global sales and account management teams with high-impact collateral, including technical battlecards, objection handlers, ROI calculators, and segment-specific pitch tracks.
- Win/Loss Analysis: Run structured win/loss programs to uncover deep insights into buyer behavior, feeding intelligence back into product and commercial strategies.
- Accelerate Velocity: Partner closely with Sales leadership to directly improve win rates, pipeline velocity, and competitive displacements.
- Market Insights & Competitive Intelligence
- Build Market and Competitive Expertise: Act as the go-to authority on demand-side adtech dynamics, tracking competitor moves, emerging ad formats, and changing buyer behaviors.
- AI-Driven Workflows: Leverage modern, AI-powered tools to automate competitive signal detection and deliver real-time field insights.
- Foster a Test-and-Learn Culture: Run continuous message testing and data-driven iterations to optimize market reception.
Who You Are- An Adtech Expert: You have deep fluency in the digital advertising ecosystem, specifically regarding buy-side platforms, programmatic execution, and agency/brand workflows.
- A Strategic Storyteller: You have an exceptional ability to distill highly technical concepts into clear, value-driven business narratives.
- An Execution Champion: You possess a "do-it-all" attitude, comfortable operating as a strategic thinker while remaining eager to roll up your sleeves and execute.
- A Cross-Functional Connector: You are able to build strong collaborative relationships across Product, Sales, Account Management, and Marketing teams to gain buy-in and drive alignment.
Experience and Capabilities You BringRequired:- 5-8+ years of experience in a product marketing role within a B2B technology environment, specifically focusing on adtech, programmatic advertising, or digital media platforms.
- Proven track record of designing and executing full-lifecycle GTM strategies that measurably moved pipeline and revenue.
- Experience building sales enablement tools (battlecards, pitch decks, talk-tracks) tailored to both enterprise brands and agency holding companies.
- Comfortable utilizing modern PMM tooling and AI-powered workflows for market analysis and content creation.
- Bachelor's degree in Marketing, Business, or a related field.
Preferred:- Direct experience marketing AI/ML-powered advertising products.
- Familiarity with product-led growth (PLG) motions alongside traditional enterprise sales cycles.
- Experience working across global or distributed teams to adapt GTM frameworks for localized regional markets.
