Heartland Payment Systems, Incorporated

Senior Product Marketing Manager

Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing or a similar field; equivalent experience may substitute.
  • 8-12+ years of experience in product marketing or product management.
  • Background in B2B environments, preferably within the payments or FinTech sector.
  • Proven track record of successfully launching and driving adoption of new products in a B2B context.
  • Strong analytical and strategic thinking skills related to market analysis and positioning.

Responsibilities

  • Develop and communicate differentiated product positioning and messaging based on thorough audience and market understanding.
  • Lead and coordinate product launches, ensuring effective messaging and tracking of success metrics.
  • Create and implement comprehensive go-to-market strategies to enhance product adoption and customer engagement.
  • Collaborate with Product and Revenue Marketing teams to craft and execute cross-sell strategies for existing customers.
  • Produce sales enablement materials that support the sales teams in conveying product value effectively.

Benefits

  • Comprehensive medical, dental, and vision care coverage.
  • Employee assistance programs (EAP) for personal support.
  • Generous paid time off policy.
  • Recognition programs to celebrate employee contributions.
  • Retirement and investment options for long-term financial health.
  • Charitable gift matching programs to support community involvement.
  • Worldwide days of service to engage in global philanthropy.
Full Job Description
Ready to take your career global?

Make your mark at one of the biggest names in payments. We're looking for a Senior Product Marketing Manager to join our ever evolving Product Marketing team and help shape the future of global commerce.

What you'll own
  • Product positioning and messaging - develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
  • Product Launches - responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success
  • Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement
  • Cross sell strategy - partner with the Product and Revenue Marketing teams to develop and execute cross sell strategies to existing customers as well as integrating cross sell strategies into the buyer journey for net new customers.
  • Sales enablement - responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more, to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.


What you'll bring
  • Bachelor's Degree
  • Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
  • Typically a minimum of 8-12+ years
  • Experience in product marketing and/or product management in a B2B environment. Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred. Demonstrated success in launching and driving adoption of new products in a B2B environment.


About the team

Our inclusive and global teams win together every day. We're proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections - it's unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.

What makes a Globalpayer?

Globalpayers think like a client, act like an owner and win as one team. We're curious and innovative - always finding better ways to deliver impact. We empower each other to make decisions, and it's our passion that drives excellence in everything we set out to do.

Does this sound like you? Then you sound like a Globalpayer. Apply now to take your career global.

Benefits:

Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/

About Heartland Payment Systems, Incorporated

Heartland Payment Systems, Incorporated is a payment processing company that provides payment technology services to merchants in the United States. The company was founded in 1997 and is headquartered in Princeton, New Jersey. Heartland Payment Systems offers a range of payment processing solutions, including credit and debit card processing, mobile payments, e-commerce, and point-of-sale solutions. The company serves a variety of industries, including retail, hospitality, healthcare, and education. Heartland Payment Systems is a subsidiary of Global Payments Inc.
Learn more about Heartland Payment Systems, Incorporated
Size
4,000 employees
Industry
Founded
1997

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