Heartland Payment Systems, Incorporated

Senior Product Marketing Manager

Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree
  • Relevant experience in Marketing or equivalent field
  • 8-12+ years of experience in product marketing or product management
  • Experience in B2B product marketing related to payments or FinTech industry
  • Proven track record in launching and driving product adoption

Responsibilities

  • Develop product positioning and messaging based on audience and market analysis
  • Lead and orchestrate product launches, managing messaging and tracking success
  • Execute go-to-market plans to enhance product adoption and customer engagement
  • Collaborate on cross sell strategies with Product and Revenue Marketing teams
  • Create sales enablement materials to support inside and channel sales teams

Benefits

  • Comprehensive medical, dental and vision care
  • Employee Assistance Programs (EAP)
  • Paid time off and recognition programs
  • Retirement and investment options
  • Charitable gift matching programs
  • Worldwide days of service
Full Job Description
Ready to take your career global?

Make your mark at one of the biggest names in payments. We're looking for a Senior Product Marketing Manager to join our ever evolving Product Marketing team and help shape the future of global commerce.

What you'll own
  • Product positioning and messaging - develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
  • Product Launches - responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success
  • Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement
  • Cross sell strategy - partner with the Product and Revenue Marketing teams to develop and execute cross sell strategies to existing customers as well as integrating cross sell strategies into the buyer journey for net new customers.
  • Sales enablement - responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more, to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.


What you'll bring
  • Bachelor's Degree
  • Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
  • Typically a minimum of 8-12+ years
  • Experience in product marketing and/or product management in a B2B environment. Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred. Demonstrated success in launching and driving adoption of new products in a B2B environment.


About the team

Our inclusive and global teams win together every day. We're proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections - it's unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.

What makes a Globalpayer?

Globalpayers think like a client, act like an owner and win as one team. We're curious and innovative - always finding better ways to deliver impact. We empower each other to make decisions, and it's our passion that drives excellence in everything we set out to do.

Does this sound like you? Then you sound like a Globalpayer. Apply now to take your career global.

Benefits:

Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/

About Heartland Payment Systems, Incorporated

Heartland Payment Systems, Incorporated is a payment processing company that provides payment technology services to merchants in the United States. The company was founded in 1997 and is headquartered in Princeton, New Jersey. Heartland Payment Systems offers a range of payment processing solutions, including credit and debit card processing, mobile payments, e-commerce, and point-of-sale solutions. The company serves a variety of industries, including retail, hospitality, healthcare, and education. Heartland Payment Systems is a subsidiary of Global Payments Inc.
Learn more about Heartland Payment Systems, Incorporated
Size
4,000 employees
Industry
Founded
1997

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