Job Description

As TuneCore continues to evolve our product, expand globally, and accelerate growth, we're investing in a Product Marketing function that ensures every product, feature, and customer experience is brought to market with clarity, consistency, and a deep understanding of artist needs.

Reporting to the Director, Growth, the Senior Product Marketing Manager will lead positioning, messaging, and go-to-market strategy for TuneCore's products, features, pricing initiatives, and customer experiences.

They will work closely with Brand, Product, Research, Data, Campaigns, Creative, UX, and Artist Support teams to translate client insights and product capabilities into clear, compelling value propositions. They'll be responsible for building the strategic foundation for launches, including defining target audiences, messaging, client benefits, launch objectives, and measures of success.

The ideal candidate is a strong storyteller and strategic thinker who understands how to connect client needs with product value. They are comfortable using research and data to shape recommendations, aligning cross-functional teams, and turning complex products into messaging that is clear, relevant, and differentiated.

Above all, you'll help ensure every product launch, feature release, and customer communication reinforces TuneCore's purpose: empowering independent artists to build sustainable careers on their own terms.

Positioning and Messaging

• Develop positioning, messaging frameworks, value propositions, and product narratives.
• Translate complex features and capabilities into clear customer benefits.
• Create audience-specific messaging based on customer needs, behaviors, and segments
• Ensure product messaging is consistent across web, campaigns, in-product experiences, customer support, and other touchpoints.
• Partner with Creative and Copy teams to guide customer-facing execution.

Go-to-Market Strategy

• Develop go-to-market strategies for new products, feature launches, partnerships, and UX updates.
• Define target audiences, launch objectives, messaging, key benefits, risks, and success metrics.
• Create product marketing briefs that provide cross-functional teams with messaging & strategy direction
• Partner with the Senior Manager of Campaigns to translate product marketing strategy into integrated launch plans.
• Identify launch dependencies and ensure teams are aligned on priorities, timing, and customer impact.

Customer and Market Insights

• Develop a deep understanding of customer needs, motivations, pain points, and barriers to adoption.
• Monitor market trends, competitor positioning, and customer expectations.
• Partner with Research, Data, and Product to leverage research and performance data to improve messaging, segmentation, and go-to-market strategy.
• Bring the voice of the customer into product and marketing planning.

Product Adoption and Performance

• Identify opportunities to improve product education, onboarding, awareness, and adoption.
• Support the development of FAQs, customer education, support materials, and product communications.
• Define launch metrics and evaluate performance across awareness, adoption, conversion, and revenue.
• Develop post-launch analysis and recommendations to improve future launches.

Qualifications

WHO YOU ARE:

• 5+ years of experience in product marketing, go-to-market strategy, integrated marketing, growth marketing, or a related field.
• Experience marketing products to independent creators, entrepreneurs, or small businesses.
• Experience developing positioning, messaging, value propositions, and launch strategies.
• Strong customer instincts and the ability to translate research and data into actionable recommendations.
• Excellent written and verbal communication skills.
• Strong storytelling and messaging judgment.
• Experience partnering with Product, Research, Data, Brand, Creative, and UX teams.
• Strong project management and organizational skills.
• Comfortable managing multiple priorities in a fast-paced and evolving environment.

NICE TO HAVES

• You have experience in the music industry and a true passion for music
• Familiarity with customer research, audience segmentation, product analytics, and experimentation.
• Experience with subscription plans, pricing and packaging, mobile applications, or international launches.

SUCCESS IN THIS ROLE

• Products and features have clear, differentiated positioning grounded in customer needs.
• Cross-functional teams have well-defined audiences, messaging, and strategic direction.
• customers clearly understand the value of new products and features.
• Messaging is consistent across the customer journey.
• Product launches are coordinated effectively across teams.
• Launches drive measurable improvements in awareness, adoption, conversion, and revenue.

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

TuneCore is based in the Believe office in DUMBO, Brooklyn. This is a hybrid role, with in-office days on Tuesdays and Wednesdays.

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Additional Information

TuneCore is committed to fair and equitable compensation practices. The base salary range for this position is $118,800 -165,000 The final salary offer will be determined by a variety of factors, including the candidate's relevant experience, specialized skills, internal equity, and specific work location. This range represents our good faith estimate at the time of posting.

Benefits & Perks:

At TuneCore we're committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

• Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years-every employee needs time to take care of themselves and their family.
• "Wellness Fridays" year-round (close at 1pm on Fridays)
• Universal Paid Parental Leave for both parents - because we know your newest family member(s) deserve your undivided attention.
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - your health comes first.
• 401k match - an investment in your future.
• Company wide events, outings and volunteer days - we have team spirit and know how to have fun!
• Hybrid Work - employees have the option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at the department level, in accordance with Company policies.
• Learning and development opportunities and career development training - we believe in promoting and growing our leadership from within the company and proactively invest in our people.
• Free distribution subscription for employees - so you can experience the magic of releasing music worldwide (and give us valuable feedback!).